≡ Menu

Smart Marketing for Engineers by Rebecca Geier

The full title of this book by Rebecca Geier is

Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. It is good and well worth reading.

Well worth reading if you work in a large electronics company

There are few marketing books which look at B2B marketing issues and those that focus on selling technical products or services to engineers are rare and precious.

This one looks at the post Internet development of inbound marketing, sometimes called content marketing. It’s about establishing credibility so customers come to you when they want to buy. This contrasts with traditional marketing where businesses blast out marketing messages to anyone and everyone who might buy some time. [continue reading…]

Jay Abraham has released three full length books on pdf today. All he asked is you tell 25 entrepreneurs you know.

The third is called

Putting Your Marketing Genius to Work

This is what he says…

“It’s a lighter introductory to Jay Abraham, designed and intended to stimulate entrepreneurs unfamiliar with me and my work to seek more of our products, programs, services — due to the exciting realizations the book quickly brings out.

While not as deep as the other two, it is an excellent fast-track review of my body of work and might stimulate YOU to want more/deeper access to our products.”

He also warns there are promotional elements in this book which are absent from the other two.

You can get the book here.

My Thoughts

I haven’t read it yet but I can tell you:

  1. Jay Abraham has been a major influence on my thinking about business growth, opportunities for profit and marketing.
  2. His book “Getting Everything You Can…” is one of the books I recommend all business owners read.
  3. This is the book which, on first sight, appeals to me most. My knowledge of Jay Abraham will go far beyond the elements in this book but it’s always useful to read an overview which lets you see the jigsaw puzzle put back together.

Jay Abraham has released three full length books on pdf today. All he asked is you tell 25 entrepreneurs you know.

The second is called

No Limit – The Limit is Only In Your Brain

This is what he says…

“Book two is a rough English translation of a huge bestseller I co-authored in Japan to help the estimated 35,000 young adults who every year commit suicide — because they feel helpless, hopeless, purposeless, irrelevant in their career, life.

No Limit – The Limit is Only In Your Brain provides a strategy for gaining passion, a mammoth sense of purpose and possibility.

It’s actually a surprisingly inspiring read for any entrepreneur who may have lost their way, feels helpless, deflated emotionally and beleaguered.

This is a rough draft done by a well-intended Japanese translator, but it IS imperfect. Nevertheless, I sense working through it is more than worth the trouble.”

You can get the book here.

My Thoughts

I haven’t read it yet but I can tell you:

  1. Jay Abraham has been a major influence on my thinking about business growth, opportunities for profit and marketing.
  2. His book “Getting Everything You Can…” is one of the books I recommend all business owners read.
  3. This seems very suitable for business owners who feel stuck because the business is struggling. I’m not so keen on the “rough draft” issue but it’s very relevant to people who read my blog.

Jay Abraham has released three full length books on pdf today. All he asked is you tell 25 entrepreneurs you know.

The first is called

How To Get The Money For Your Great Idea, Start-Up or Expansion

This is what he says…

“It’s a one-of-its-kind, tour-de-force, derailed guide for how to get capital, investors, partners, joint venturers, and/or co-branded partners. It contains instruction, role play, probability and outcome scenarios, and proactive responses.

And it has 40 case study examples — analyzed from both the investor and borrower/equity seller’s dual points of view.

Probably most valuable, however, is the entire segment of the book focused on what to do if you can’t get capital — contingent strategies like joint venturing, performance marketing, using OPR’s (other people’s resources).

Nothing remotely like this exists. Blockbuster instruction, powerhouse alternative ways to get the outcomes your business needs. Unimaginably clear-cut, step-by-step instruction.

285 profit-oozing pages. All gratis. Sells nothing.”

You can get it here.

My Thoughts

I haven’t read it yet but I can tell you:

  1. Jay Abraham has been a major influence on my thinking about business growth, opportunities for profit and marketing.
  2. His book “Getting Everything You Can…” is one of the books I recommend all business owners read.

The full title of this report turned into a book by Rich Schefren is

Internet Business Manifesto: A Big Business Was Just A Small Business That Did The Right Things. A Wealthy Business Owner Was An Opportunity Seeker Who Became An Entrepreneur

In my review posted on Amazon.co.uk, I gave the book a rating of Stars. I need to explain.

Here is my review.

How much? That’s ridiculous

It was hard rating this legendary report on Internet marketing at the 3 stars level but let me explain my rating.

1 Star for anyone trying to charge £396 for a printed version of this promotional report. It was available online for free for 10 or more years as a PDF. It’s not worth it at these prices.

5 Stars for the original impact the report had on Internet marketers in general and on me in particular.

Back in the mid 2000s, Internet marketing was often promoted as an easy way to make big money. Thinking back, this was strange when there seemed to be new, essential to know techniques coming out every few weeks. [continue reading…]

The full title of this book by GN Reed is

101 Headline Templates That Crush It: How To Get Your Emails Opened Fast

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

The headline is the “ad for the ad”

All copywriters who get paid for results know the importance of the headline in its role as the ad for the ad.

If you’re sceptical, you just needs to reflect what happens when you read a newspaper, in print or offline. You read the headlines and if relevant it interesting, you’ll read further. Otherwise you don’t have the time to read everything. [continue reading…]

The full title of this book by Mike Shreeve is

Copywriting For The Rest Of Us: How To Write Amazing Copy In Less Than 10 Minutes A Day

In my review posted on Amazon.co.uk, I gave this book a 3 Stars rating. This means it is worthwhile.

Here is my book review

Useful but doesn’t live up to the proposition made in the subtitle

I’m fascinated by copywriting and as a business coach who helps business owners who are stuck and struggling, the sales copy on their websites, any emails and the rest of their marketing usually presents opportunities for big improvements.

I read a lot of copywriting books, some to increase my knowledge and others looking for books I can recommend to time poor business owners. The subtitle of the book made me think this could be suitable for me to recommend. [continue reading…]

How to Write Copy That Sells by Ray Edwards

The full title of this book by Ray Edwards is

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Strong on copywriting techniques

The author is an American copywriter with more than 30 years experience and has written a wide-ranging book on writing copy.

As you’d expect, the book is easy to read. It flows nicely and us very clear. There is also a helpful summary at the end of each chapter. [continue reading…]

I’ve been trying to come up with a short phrase which is the equivalent of gary Player’s legendary statement

The more I practice, the luckier I get.”

I don’t think most of us like to focus on how much luck can be involved in business. It does have an effect but, as business owners, you and I will both have a strong preference for being in control.

What I’ve come up with is

The More You Do Right In Your Business, The More Your Business Will Do Right By You

This is consistent with a number of my business models which I use to explain business success:

  • The five pathways to business success or failure
  • The eight pillars of business prosperity
  • The six steps profit formula

All involve doing more right in your business.

As for your business doing right by you…

As the business owner your profit (or loss) is what’s left after everyone else – after your suppliers have been paid, after your employees have been paid, even after the bank has been paid its interest.

Every other stakeholder in your business – employees, suppliers, bank and the tax man – has a formula for how much they will get.

You have the residual.

You want it to be positive (a profit) and hopefully highly positive but you can’t manage profit directly. You can only manage the components of profit, the sales revenue and the costs and how they can cascade down into their own detailed measures.

Your sales revenue and your costs are determined by how much you do right in your business.

The better you are at sales and marketing, the better your sales revenue.

The better you are at purchasing, the lower your costs. The better you are at managing your staff, the more they will give back for their wages and salaries.

It pays to do more right in your business.

Luckily, there is a vast range of tips, ideas and advice for you to tap into so you don’t have to learn from scratch.

You can do it yourself

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister. I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs.

Or lean on someone like me.

Paul Simister is a business coach who helps business owners who are stuck or struggling, to get unstuck. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report.

The full title of this book by Michael Masterson & Mike Palmer is

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

Good for professional copywriters, not so relevant for others

This is an interesting book which introduces ways to review draft copy.

The traditional approach is based on criticism. The headline is no good, the lead is weak, the guarantee is too waffly. .. all of which puts the copywriters on the defensive and doesn’t really point to improvements, just to areas if weakness. [continue reading…]