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The 5 M’s of Marketing

In my business coaching, I often talk to my clients about the importance of each of the 5 M’s of Marketing.

This is all about getting your ducks all lined up in a row and it’s very difficult to succeed, even if one of them is out of kilter.

What Are The 5 M’s Of Marketing?

The 5 M’s of Marketing are:

  1. The Market chosen to target.
  2. The Marketing Message used to explain the offer
  3. The Marketing Media used to carry the message to potential customers in the target market.
  4. The Measurement of marketing activities which allows you to test your ideas and to continually improve what you do.
  5. Your Marketing Mindset is the way you approach the activities including how consistent you are in what you say and do.

Let’s take a closer look at these Five M’s. [click to continue…]

The full title of this book by Michael Masterson is

The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

In my review posted on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my review.

Very interesting with an emphasis on the teaser, headline and lead

I read a lot of business books and especially about marketing. I have to admit many of them are quite dry and only appeal to my inner geek who wants more knowledge and understanding.

Thus book is different. [click to continue…]

Viable Vision by Gerald Kendall

The full title of this book by Gerald Kendall is

Viable Vision: Transforming Total Sales into Net Profits

In my review posted on Amazon.co.uk, I gave the book 4 Stars. This means it is Good and Well Worth Reading.

Here is my review.

A revolution in your business

This is a manifesto for a revolution in your business using the full combination of thinking from Eliyahu Goldratt and his theory of Constraints.

Inevitably this presents a high level view of the ideas focusing in the what to do much more than how to do it. [click to continue…]

Get Out of Your Rut Now by Willem Gous

The full title of this book by Willem Gous is

Get Out of Your Rut Now: A 20-minute Guide with Proven Tactics To Overcome Procrastination, Achieve Your Goals and Get The Results You Really Want and Need Right Now

In my review posted on Amazon.co.uk, I gave the book 4 Stars. This means it is Good and Well Worth Reading.

Here is my review.

The talk you probably need to hear

The book starts with the author admitting he’s writing the book because he’s in a rut and has set himself two days to follow a process to reduce procrastination and achieve a goal.

This could be a very short book which never reaches the end. [click to continue…]

The full title of this book by Kristen Cox and Yishai Ashlag is

Stop Decorating the Fish: Which problems to ignore and which problems really matter

In my review posted to Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Nice idea, disappointing delivery

I thought this was a very good idea but, as soon as I opened the kindle book, I realised there is a problem. It’s not in the normal kindle format but instead, a two page pdf style book in landscape format. This has the advantage of presenting the diagrams and images fairly well but the disadvantage that the text was a little too small to read easily and I couldn’t highlight sentences of interest. [click to continue…]

Cosmic Habit Force

This is an article from P2M3 Your Mindset & Beliefs in the Pillar 2 Your Inner Game

Learn from Napoleon Hill himself as he takes you through a series of videos.

This series of videos summarising the ideas from Think & Grow Rich

  1. Definiteness Of Purpose
  2. MasterMind Principle
  3. Going The Extra Mile
  4. Applied Faith
  5. A Pleasing Personality
  6. Self Discipline
  7. Positive Mental Attitude
  8. Enthusiasm
  9. Personal Initiative
  10. Overcoming Adversity & Defeat
  11. Creative Vision
  12. Accurate Thinking
  13. Cosmic Habit Force – this one

 

 

Accurate Thinking

This is an article from P2M3 Your Mindset & Beliefs in the Pillar 2 Your Inner Game

Learn from Napoleon Hill himself as he takes you through a series of videos.

This series of videos summarising the ideas from Think & Grow Rich

  1. Definiteness Of Purpose
  2. MasterMind Principle
  3. Going The Extra Mile
  4. Applied Faith
  5. A Pleasing Personality
  6. Self Discipline
  7. Positive Mental Attitude
  8. Enthusiasm
  9. Personal Initiative
  10. Overcoming Adversity & Defeat
  11. Creative Vision
  12. Accurate Thinking – this one
  13. Cosmic Habit Force

Creative Vision

This is an article from P2M3 Your Mindset & Beliefs in the Pillar 2 Your Inner Game

Learn from Napoleon Hill himself as he takes you through a series of videos.

This series of videos summarising the ideas from Think & Grow Rich

  1. Definiteness Of Purpose
  2. MasterMind Principle
  3. Going The Extra Mile
  4. Applied Faith
  5. A Pleasing Personality
  6. Self Discipline
  7. Positive Mental Attitude
  8. Enthusiasm
  9. Personal Initiative
  10. Overcoming Adversity & Defeat
  11. Creative Vision – this one
  12. Accurate Thinking
  13. Cosmic Habit Force

Overcoming Adversity & Defeat

This is an article from P2M3 Your Mindset & Beliefs in the Pillar 2 Your Inner Game

Learn from Napoleon Hill himself as he takes you through a series of videos.

This series of videos summarising the ideas from Think & Grow Rich

  1. Definiteness Of Purpose
  2. MasterMind Principle
  3. Going The Extra Mile
  4. Applied Faith
  5. A Pleasing Personality
  6. Self Discipline
  7. Positive Mental Attitude
  8. Enthusiasm
  9. Personal Initiative
  10. Overcoming Adversity & Defeat – this one
  11. Creative Vision
  12. Accurate Thinking
  13. Cosmic Habit Force

Personal Initiative

This is an article from P2M3 Your Mindset & Beliefs in the Pillar 2 Your Inner Game

Learn from Napoleon Hill himself as he takes you through a series of videos.

This series of videos summarising the ideas from Think & Grow Rich

  1. Definiteness Of Purpose
  2. MasterMind Principle
  3. Going The Extra Mile
  4. Applied Faith
  5. A Pleasing Personality
  6. Self Discipline
  7. Positive Mental Attitude
  8. Enthusiasm
  9. Personal Initiative
  10. Overcoming Adversity & Defeat
  11. Creative Vision
  12. Accurate Thinking
  13. Cosmic Habit Force