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I Can Help You Find The Best Business Books

I’m a business geek. An addict who reads a lot of business books. I justify it to myself on the basis that a) I need to keep up to date and b) I want to give clients the best ideas around.

The vast number is partly a result of my health problems that have stopped me working full time and caused me to limit my client work to a couple of hours a day.

Reading a great book changes you because you can’t unlearn. It can change how you think and act. Often, it’s hard to remember where you found the source of inspiration. It just becomes part of you and the way you do things.

Business owners often find it hard to apply the ideas in their businesses. This is why coaching and mentoring is so successful.

How To Find The Business Books You Need To Help You

Here are the links to the pages of reviews that I’ve written on Amazon updated to 31 May 2018. I’ve tried to put them into categories to help you go directly to the most appropriate books you need. There is a complete list of the books further down the page.

  1. Profit & Cash Flow Improvement Books (23 books reviewed)
  2. Marketing, Sales & Strategy Books
    1. USP & Differentiation (38 books)
    2. Strategy (33 books)
    3. Customer Psychology (18 books)
    4. Copywriting & Direct Response Marketing (28 books)
    5. General Marketing (38 books)
    6. Internet Marketing (22 books)
    7. Pricing (3 books)
    8. Sales Training (20 books)
    9. Customer Service (8 books)
  3. Finance & Performance Measurement Books (14 books)
  4. Starting A Business Books (13 books)
  5. Difficult Times (6 books)
  6. Clearer Thinking Books (22 books)
  7. The Wider Economic Environment & Investment Books (56 books)
  8. Specific Niche Books (21 books)
  9. Theory Of Constraints

I’ve bought and read many more books than I have yet reviewed.

People have asked me for a shorter set of recommendations so I’ve put together a list of  The 12 Best Business Books To Give Great Education For Business Owners And Entrepreneurs.

My aim is to be a tough reviewer because the biggest investment in a book is not the money it costs you to buy but the time it takes you  to read it. Only a few books deserve a five star rating (excellent) but many more are good (four stars) and three stars (worthwhile). There are some two and one star books that I’ve reviewed but I try not to waste my time on books that have been identified as poor by other people.

The Complete List Of Business Book Reviews

I am slowly building a complete list (to the date above) of the business books I’ve read and reviewed by author. I have put links to Amazon for the five stars books which are the best and also makes them easier to spot. The books graded at 4 stars are also good to very good while the 3 star rating indicates the book is worthwhile but not special.

  1. David Aaker Developing Business Strategies – 4 stars
  2. Jay Abraham Getting Everything You Can Out Of All You’ve Got – 5 stars my review
  3. Jay Abraham Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards – 5 stars my review
  4. Jay Abraham The Sticking Point Solution – 3 stars
  5. Tina Adams Preselling For Profits – 1 star
  6. Jimmy Akela 10 Tips for Scaling Up Your Business When Life Gets Crazy – 3 stars
  7. James Allen As A Man Thinketh 2 stars
  8. RJ Anderson Persuasion: Dark Psychology 4 Stars
  9. Andrew Angus 60 Seconds 3 Stars
  10. Dan Ariely Predictably Irrational 4 Stars
  11. Sarah Arrow Zero to Psychographics – 3 stars
  12. Yishai Ashlag TOC Thinking – 3 stars
  13. Stephen Ashley The Ultimate Book of Effective and Proven Sales Pitches – 2 stars
  14. Eddie Ashton No Website No Problem – 3 stars
  15. Debra Atkinson How To Write Headlines That Get Opened: Fitness Marketing Mastery – 2 stars
  16. Mac Attram Face It & Fix It – 4 stars
  17. Paul Avins Business SOS 4 stars
  18. Mitch Axelrod The New Game Of Selling – 4 stars
  19. Csaba Babak Beer Means Business 3 Stars
  20. A Gharakhani Baha System and Systems Thinking – 2 stars
  21. Dr Saman Bakhtiar Fitness Marketing – Email Marketing Guide – 2 stars
  22. Ronald Baker Pricing on Purpose: Creating and Capturing Value – 4 stars
  23. Jerry Banfield and Michel Gerard Facebook Marketing and Advertising in 2016 – 4 stars
  24. Duncan Bannatyne Wake Up and Change Your Life – 4 stars
  25. Duncan Bannatyne 43 Mistakes Businesses Make…and How to Avoid Them – 4 stars
  26. Phil Barden Decoded – 3 stars
  27. Cadnam Barnes Marketing Secrets That Eat Your Competition Alive 3 Stars
  28. John Barnes Marketing Judo – 3 stars
  29. Cindy Barnes, Helen Blake and David Pinder Creating and Delivering Your Value Proposition – 4 stars
  30. P Barrow The Best Laid Business Plans – 4 stars
  31. Nicholas Bate How To Sell and Market Your Way Out Of This Recession – 3 stars
  32. Nicholas Bate Beat the Recession – 2 stars
  33. Steven Beaman Transform Your Business and Not Be Derailed 1 Star
  34. Dennis Becker 80/20 Power 2 Stars
  35. Harry Beckwith Unthinking: The Surprising Forces Behind What We Buy – 2 stars
  36. Timothy F Bednarz Recovering Lost Business 3 stars
  37. Stuart Berkow Guerrilla Profits  – 2 stars
  38. Dave Berkus Positioning for Success – 3 stars
  39. Drayton Bird Commonsense Direct and Digital Marketing – 4 stars
  40. Drayton Bird 51 Helpful Marketing Ideas – 4 stars
  41. Matias Birrell and Javier Arevalo Forget the Urgent! – 5 Stars my review
  42. Kenneth Blanchard and Spencer Johnson The New One Minute Manager – 5 stars my review
  43. Ken Blanchard et al The One Minute Manager Meets the Monkey – 5 stars my review
  44. Blanchard et al Leadership and the One Minute Manager – 5 stars my review
  45. Kenneth Blanchard Raving Fans – 4 stars
  46. Ken Blanchard et al The One Minute Apology – 4 stars
  47. Kenneth Blanchard Gung Ho! – 3 stars
  48. Ken Blanchard et al The One Minute Entrepreneur – 3 stars
  49. Ken Blanchard Who Killed Change? – 2 stars
  50. Mark Blayney Turning a Business Around – 5 Stars my review
  51. Dee Blick The Ultimate Small Business Marketing Book 4 stars
  52. Sammy Blindell and Miles Fryer The 7 Reasons Why Customers Don’t Choose You! – 3 stars
  53. Kenyon Blunt Unstuck: How Businesses Get Stuck & How Your’s Can Get Unstuck 4 stars
  54. Robert W Bly The Copywriter’s Handbook – 4 stars
  55. Robert W Bly How to Create Irresistible Offers – 4 stars
  56. Robert W. Bly The Perfect Sales Piece 4 stars
  57. Bill Bodri How to Create a Million Dollar Unique Selling Proposition – 5 Stars my review and
  58. Gary Booth Niche Marketing Expert – 4 stars
  59. David Borgenicht & Mark Joyner The Worst-case Scenario Business Survival Guide 3 stars
  60. The Boston Consulting Group On Strategy – 3 stars
  61. Bruce Bowler The Bankruptcy Alternative 4 Stars
  62. Cliff Bowman & David Faulkner Competitive and Corporate Strategy – 5 Stars my review and
  63. Cliff Bowman Strategy in Practice – 4 stars
  64. Dan Bradbury Breeding Gazelles  – 4 Stars
  65. Robert W Bradford et al Simplified Strategic Planning – 4 stars
  66. BrandBlast SEO Decoded: The 7 Day SEO Bootcamp – 2 stars
  67. Steven Briginshaw The Profits Principles 4 Stars
  68. Felicia Brown Free & Easy Ways To Promote Your Massage, Spa & Wellness Business: Volume 1 – 4 stars
  69. Mark Brown Successful Project Management in a Week – 4 stars
  70. Paul Brown Customers for Life 4 stars
  71. Harry Browne The Secret of Selling Anything – 5 Stars my review
  72. Jimmy Brown PhD Systems Thinking Strategy – 3 stars
  73. Martin Bruno Google AdWords Expanded Text Ads – 3 stars
  74. Grayson Bryan Call To Action: The Art Of Sales Copy Psychology 3 stars
  75. Brian Burns How and Why Large Companies Make Product Selections 3 Stars
  76. Rob Burns Marketing In Less Than 1000 Words – 3 stars
  77. John C The Right Keys – 3 stars
  78. Andrea Callahan Defining a Dynamic USP – 3 stars
  79. John Caples Tested Advertising Methods – 5 stars my review
  80. Jan Carlzon Moments of Truth – 4 stars
  81. A. Chakravarti and M. Thomas Why People (Don’t) Buy 4 Stars
  82. Chinese Goldratt Alliance – Think Smarter – 1 star
  83. Clarke Ching Six Lessons (Eli Goldratt) 3 Stars
  84. Sharad Churiwala and Govindaraju TV 24 Hour Business Turnaround 3 Stars
  85. Robert Cialdini Influence 4 Stars
  86. Robert Cialdini Pre-Suasion – 4 stars
  87. George Cloutier Profits Aren’t Everything, They’re the Only Thing – 5 stars my review
  88. Steven Cody What’s Keeping Your Customers Up at Night? – 2 stars
  89. Tim Coe Your Utterly Seductive Proposal – 3 stars
  90. Gary Cohen Just Ask Leadership – 4 stars
  91. Stuart Cook Business Strategy: Strategic Positioning with Strategimetric Profiles – 1 star
  92. Copyblogger Media How to Write Magnetic Headlines 4 Stars
  93. Jennifer S Cosculluela Find Your Own Unique Selling Proposition – 2 stars
  94. AJ Craft 6-Figure Copywriting for Coaches 2 Stars
  95. Andy Cunningham Get to Aha! 3 Stars
  96. Seth Czerepak The 24 Hour Marketing Miracle – 5 stars my review
  97. Seth Czerepak The Sexy Sales Letter Formula – 4 stars
  98. Richard A. D’Aveni Hypercompetition – 5 Stars my review
  99. Sean D’Souza The Brain Audit – 5 Stars my review
  100. Karl Dakin Introduction to Investing in Startups – 4 stars
  101. Jeffrey S. Davis and Mark Cohen A THINKAha Book: The 24-Hour Turnaround 1 Star
  102. Sam Deep Close the Deal – 4 stars
  103. Steve Deery How Customers Think – 4 stars
  104. Ryan Deiss Invisible Selling Machine – 5 Stars my review
  105. Robert DeGroot Competitor Analysis – 3 stars
  106. David DeSchoolmeester Systems Thinking – 2 stars
  107. William Dettmer The Logical Thinking Process 5 Stars my review
  108. Doberman Dan The Rookie Copywriter’s Survival Guide – 3 stars
  109. Kevin Donlin 21 Quick Ways to Get More Clients – 4 stars
  110. Roger Dooley The Persuasion Slide – 4 stars
  111. Richard Dotts What To Do When You Are Stuck 4 Stars
  112. Chris Douthit AdWords Secrets Revealed and PPC Marketing – 3 stars
  113. David P. Doyle Adding Value To Marketing – 2 stars
  114. Peter Doyle Marketing Management and Strategy 4 Stars
  115. Henry Dubroff Battling Big Box – 3 stars
  116. David Dugdale and T Jones Accounting For Throughput – 3 stars
  117. Henneke Duistermaat How to Write Seductive Web Copy – 4 stars
  118. Lee Duncan Double Your Business – 5 stars my review
  119. Elyse DuPre Psychology Based Marketing 1 Star
  120. Bryan and Jeffrey Eisenburg with Anthony Garcia Buyer Legends – 4 stars
  121. T. Harv Eker Secrets Of The Millionaire Mind 4 stars
  122. Yolanda A Facio Purpose 3 Stars
  123. Everte Farnell The Incredible Profit Pulling Power of Client Reactivation 3 stars
  124. Shane Farrell Pay Per Click Marketing – 3 stars
  125. John Fenton How to Double Your Profits within the Year 4 stars
  126. Tim Ferriss Tools of Titans – 3 stars
  127. Bob Fifer Double Your Profits in Six Months or Less – 4 stars
  128. Glenn Fisher Buy This Now: A Beginner’s Guide to Direct Response Copywriting – 3 stars
  129. Michael Fleischner PPC Made Simple – 3 stars
  130. Julian Flynn How to Keep Your Clients If You’re a Personal Trainer – 3 stars
  131. Maurice ‘Big Mo’ Flynn How to Prepare for GDPR 4 Stars
  132. Pat Flynn Will It Fly? – 5 Stars my review
  133. Bafs Folarni The Golden Rule For Start Ups – 1 star
  134. Patrick Forsyth Tough Tactics for Tough Times – 3 stars
  135. Alessandro Forte Dare to be Different – 1 star
  136. Forte Consultancy Group The Single Easiest Way to Grow – Winning Back Lost Customers 3 stars
  137. Sandra Fox Growing Customer Lifetime Value 3 Stars
  138. Stephen Fox How I Find $10k in Any Business in 45 Minutes 4 Stars
  139. Amy Foxwell Marketing: Unique Selling Points and Creating a Tagline – 2 stars
  140. Susan Friedmann 7 Secret Motivators That Drive Your Customers to The BUY Button – 4 stars
  141. Jeanna Gabellini 10 Minute Money Makers  – 3 stars
  142. Bradley T. Gale Managing Customer Value – 4 stars
  143. Craig Garber 7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them – 4 stars
  144. David Gargaro How to Run Your Company… Into the Ground 3 Stars
  145. Antonio Garrido Asking Questions The Sandler Way 3 Stars
  146. Jim Gehrke More Clients… More Often… More Money – 4 stars
  147. Stephen J. Genco, Andrew P. Poholmann and Peter Steidl Neuromarketing For Dummies -3 stars
  148. Michael E Gerber The E-Myth Revisited – 5 stars my review
  149. Michael E. Gerber E-Myth Mastery – 4 stars
  150. Michael E. Gerber Beyond The E-Myth – 3 stars
  151. Michael Gerber The E-Myth Contractor 3 Stars
  152. Michael E. Gerber Awakening the Entrepreneur Within – 2 stars
  153. Mike Gershon 50 Quick and Easy Ways to Outstanding Critical Thinking at Work – 2 stars
  154. Charlie Gilkey The Small Business Life Cycle 3 stars
  155. Yann Ginon Continuous Improvement to Company Financial Performance The Human Factor – 1 star
  156. John F. Gittus A Health Check for Your Business 3 stars
  157. Malcolm Gladwell The Tipping Point – 3 stars
  158. Bill Glazer Outrageous Advertising That’s Outrageously Successful – 4 stars
  159. Seth Godin Permission Marketing – 3 stars
  160. Seth Godin Purple Cow 3 stars
  161. Seth Godin Meatball Sundae – 2 stars
  162. Eliyahu Goldratt and Jeff Cox The Goal – 5 stars my review
  163. Eliyahu Goldratt and Efrat Goldratt-Ashlag The Choice Revised Edition 5 Stars my review
  164. Eliyahu M. Goldratt Critical Chain – 4 stars
  165. Eliyahu Goldratt Isn’t It Obvious? 4 Stars
  166. Eliyahu M. Goldratt It’s Not Luck – 3 stars
  167. Eliyahu Goldratt Late Night Discussions on the Theory of Constraints 3 Stars
  168. Arnold Goldstein The Business Doctor 4 Stars
  169. David Gomez Stop Competing on Price 4 Stars
  170. Elizabeth Gordon The Chic Entrepreneur 5 stars my review
  171. Nigel Greenwood The Six Things That All Customers Want – 4 stars
  172. Kristal Guerra Critical Thinking – 3 stars
  173. Alain Guillemain Customer Delight – 3 stars
  174. Rita Gunther McGrath End of Competitive Advantage – 2 stars
  175. Dr Donald Gusfa, Kenneth Gusfra and Daniel Stanley The Balanced Scorecard – 2 stars
  176. Stephen Haines The Systems Thinking Approach to Strategic Planning and Management – 3 stars
  177. Bond Halbert The Halbert Copywriting Method Part III – 4 stars
  178. Richard Halbread Copywriting: For Beginners! – 2 stars
  179. Doug Hall Jump Start Your Business Brain Five Stars my review
  180. Doug Hall Jump Start Your Marketing Brain 5 Stars my review
  181. KE Hall Kick This Recession In The Butt – 1 star
  182. Scott Hallman The 7 Success Drivers to HyperGrowth 5 Stars my review
  183. Gary Hamel and C. K. Prahalad Competing for the Future – 4 stars
  184. Mack Hanan and Peter Kemp Competing on Value5 Stars my review
  185. James Harkin Niche – 2 stars
  186. Verne Harnish Scaling Up 4 Stars
  187. Rupert M Hart Resisting Pricing Pressure in Recession & Recovery – 3 stars
  188. Harvard Business Review On Managing Through a Downturn – 3 stars
  189. Henry Havel Where Is The Constraint? – 4 stars
  190. Fraser J Hay Why Your Marketing Isn’t Working in 2015 3 stars
  191. Fraser Hay The 90 Minute Marketing Plan – 3 stars
  192. John Haylock Absolute Certainty – 4 stars
  193. Anthony Hernandez Guerrilla Marketing Success Secrets  – 3 stars
  194. Cameron Herold Double Double – 4 stars
  195. Gabor Holch Breaking the Circle 4 stars
  196. Chet Holmes The Ultimate Sales Machine – 5 Stars my review
  197. Claude Hopkins Scientific Advertising – 4 stars
  198. Jane Horan The One Page Business Plan – 4 stars
  199. Patrick Hoverstadt and Lucy Loh Patterns of Strategy 3 Stars
  200. Darran Hughes Breakthrough Business Growth Barriers – 4 stars
  201. Robert Mark Hurn Go Forth & Multiply: 7 Day Profit Boosting Plan – 3 stars
  202. Charlie Hutton The Business Owners Guide To Making Out Like A Bandit – 5 stars my review
  203. Charlie Hutton & Emma Hutchinson The Orgasm Effect – 4 stars (yes it is about marketing)
  204. Tara Jacobsen and Rebekah Welch USP: How To Craft Your Unique Selling Proposition – 3 stars
  205. Jalanda James Unique Selling Proposition Formulas For Positioning Your Small Business – 3 stars
  206. John Jantsch Duct Tape Marketing – 5 Stars my review
  207. Claire Jarrett How to Get Selling on AdWords Fast! – 4 stars
  208. Jonathan Jay The Marketing Secrets of a Multimillionaire Entrepreneur – 4 stars
  209. Manual Jobs Small Business Ideas: Tips For Saving a Struggling Small Business 2 stars
  210. Julie Johnson Home Care Business Marketing – 2 stars
  211. Richard Johnson Twenty-Five Ways to Improve Sales and Profits without Spending an Extra Dime on Advertising – 4 stars
  212. Spencer Johnson One Minute Salesperson – 4 stars
  213. Spencer Johnson Who Moved My Cheese – 4 stars
  214. Giles Johnston Designing KPIs to Drive Process Improvement – 4 stars
  215. V.F. Joseph Marketing for Your Small Business – 2 stars
  216. Mark Joyner The Irresistible Offer – 4 stars
  217. Mark Joyner Mindcontrolmarketing.Com – 4 stars
  218. Mark Joyner The Great Formula  – 3 stars
  219. Mark Joyner Simpleology – 3 stars
  220. Michael Kallet Think Smarter – 5 stars my review
  221. Warren Kannuck 9 Key Website Optimization & SEO Strategies to Guarantee Website Conversion Success 3 stars
  222. Robert Kaplan and David Norton The Balanced Scorecard – 3 stars
  223. Brian Kaskavalciyan How to Double Your Profits in Six Months or Less 4 stars
  224. Simon Kelly at al Value-ology 2 stars
  225. Robert Kelsey What’s Stopping You? 3 stars
  226. Dan Kennedy The Ultimate Sales Letter – 5 stars my review
  227. Dan S. Kennedy The Ultimate Marketing Plan (4th edition)– 5 stars my review
  228. Dan S. Kennedy The Ultimate Marketing Plan (3rd edition) – 4 stars
  229. Dan S Kennedy No B.S. Marketing to the Affluent – 4 stars
  230. Dan S Kennedy No B.S. Direct Marketing – 3 stars
  231. Grant Kennedy Facebook: Master Facebook Marketing – 3 stars
  232. Larry Kesslin et al Breakpoints 3 stars
  233. Bedros Keuilian Boot Camp Marketing Tactics: How to Start & Grow a 6-Figure Fitness Boot Camp Business – 2 stars
  234. Clive Keyte Developing Meaningful Key Performance Indicators – 3 stars
  235. W Chan Kim and Renee Mauborgne Blue Ocean Strategy – 5 Stars my review (buy the updated version)
  236. W Chan Kim and Renee Mauborgne Blue Ocean Strategy Expanded Edition – 5 Stars my review
  237. W Chan Kim & Renee Mauborgne Blue Ocean Shift 5 Stars my review
  238. Philip Kim Chase One Rabbit 4 Stars
  239. Michael Kinlow The Laws of Profit  – 4 stars
  240. Oren Klaff Pitch Anything – 4 stars
  241. Richard Klapholz and Alex Klarman The Cash Machine – 4 stars
  242. Normann Klein Pay-Per-Click Mastery – 2 stars
  243. Richard Koch The Star Principle – 4 stars
  244. Cynthia Kocialski Perfect Pricing in One Simple Lesson – 4 stars
  245. Nick Kolenda Methods of Persuasion – 4 stars
  246. Rhondalynn Korolak Financial Foreplay – 5 stars my review
  247. Jeremy Kourdi Surviving a Downturn – 3 stars
  248. Brian Koz & Shawn Casey 10 Ways For Any Business To Easily Make More Money! – 3 stars
  249. Marc Kramer Streetwise Small Business Turnaround 2 stars
  250. Sachin Kumar Conversion Rate Optimization Secret TIPS 1 star
  251. AG Lafley and Roger L Martin Playing to Win – 4 stars
  252. Andre Larabie How To Double Your Profits In 6 Months Or Less 4 stars
  253. Anthony Lambardi Understand Google Adwords Today – 2 stars
  254. Ken Langdon Putting Customers First – 4 stars
  255. David Lavinsky Start at the End – 4 stars
  256. Paul Ledington Soft Systems Methodology – 2 stars
  257. Richard Legg Hidden Profits 4 Stars
  258. Jonah Lehrer The Decisive Moment – 4 stars
  259. Andrew Leong The Rich Recruiter 4 stars
  260. Ryan Levesque Ask – 4 stars
  261. Jay Conrad Levinson Guerrilla Marketing – 5 Stars my review
  262. Jay Conrad Levinson Startup Guide to Guerrilla Marketing – 4 stars
  263. Jay Conrad Levinson Guerrilla Retailing -4 stars
  264. Jay Conrad Levinson The Guerrilla Marketing Revolution – 4 stars
  265. Jay Conrad Levinson Guerrilla Marketing During Tough Times – 4 stars
  266. Jay Conrad Levinson Guerrilla Marketing Attack 4 stars
  267. Jay Conrad Levinson Guerrilla Marketing in 30 Days – 3 stars
  268. Jay Conrad Levinson The Guerilla Marketing Handbook – 3 stars
  269. Jay Conrad Levinson Guerilla Marketing on the Internet – 3 stars
  270. Tim Levey Profit Improvement In A Week  – 3 stars
  271. Carl Lewis Adwords Cheat Sheets – 3 stars
  272. Christ Lewis Critical Thinking – 4 stars
  273. Dennis Lewis Combat Zone – 3 stars
  274. Richard G. Lewis Customer Avatar – 3 stars
  275. Trevi Lim 11 Keys To Successful Business Turnarounds 2 stars
  276. Richard Linford How To Begin Turning Around Your Business in 30 Minutes 3 Stars
  277. Glenn Livingston How to Become Unstoppable 4 stars
  278. Dan Lok Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect – 4 stars
  279. Kat Loterzo Stop Fu*king Around, And Figure Out What You Want From Life! 2 Stars
  280. Joan Magretta Understanding Michael Porter – 4 stars
  281. W Adam Mandelbaum The Power Of Negative Thinking 3 Stars
  282. Howard Mann Your Business Brickyard 5 Stars my review
  283. Kate Marsden 13 Ways to Increase Your Profits  – 3 stars
  284. Perry Marshall 80/20 Sales and Marketing – 3 stars
  285. Colin Martin Stealth Persuasion 2 Stars
  286. Curly Martin The Business Coaching Handbook – 3 stars
  287. Michael Maslansky et al The Language of Trust – 4 stars
  288. Michael Masterson and MaryEllen Tribby Changing the Channel – 4 stars
  289. Shiv S Mathur and Alfred Kenyon Creating Value – 5 Stars my review
  290. David Mattson The Sandler Rules – 3 stars
  291. Ace McCloud Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing 3 stars
  292. Ace McCloud Sales: Sales Strategies – 3 stars
  293. Pat McCord Postcard Marketing Update – 3 stars
  294. Jason McDonald Social Media Marketing Workbook: 2017 Edition – 4 stars
  295. Marty McDonald Great Beer Is Not Enough 3 Stars
  296. Scott McKain All Business is Show Business – 4 stars
  297. Scott McKain Digging Wells and Building Fences 4 stars
  298. Hannah McNamara Niche Marketing for Coaches – 3 stars
  299. Mitch Meyerson Success Secrets of the Online Marketing Superstars – 2 stars
  300. Mike Michalowicz Profit First – 4 stars
  301. Mike Michalowicz The Toilet Paper Entrepreneur – 4 stars
  302. R. Michaels Copywriting Headlines 2015 – Cosmopolitan Sex Headlines – 3 stars
  303. Robert Middleton The Unstuck Process 4 stars
  304. Andrew R Miller Hope Won’t Pay the Wages 5 stars my review
  305. Colin Mills Scale Up – 3 stars
  306. Henry Mintzberg et al Strategy Safari – 3 stars
  307. Anthony Mitchell The Quality Pocketbook – 4 stars
  308. Barry Moltz How to Get Unstuck 4 stars
  309. Richie Montes Selling the Pain vs Selling the Gain – 1 star
  310. Seong Am Moon, Dong Jin Kim and Aaron Rae Stephens Pinocchio Becoming Human with the Theory of Constraints – 1 star
  311. Harry Moore Business Turnaround – How To Do It 4 stars
  312. Warren Mori Pay Per Click Advertising – 2 stars
  313. Shaun Moseley Get More Clients: The Guide To Marketing For Personal Trainers And Other Fitness Professionals – 3 stars
  314. Joan Mullally and Evelyn Trimborn Postcard Marketing Success – 4 stars
  315. Thomas Nagle & Reed Holden The Strategy and Tactics of Pricing – 5 Stars my review
  316. Greg Nanigian Why People Buy 4 Stars
  317. Peter Navarro The Well Timed Strategy – 4 stars
  318. Mary Naylor Customer Chemistry 4 stars
  319. Daniel Ndukwu Crafting Irresistible Marketing Messages – 3 stars
  320. Michael Neill Supercoach 4 Stars
  321. James Newell Clear Sales Message 4 Stars
  322. Paul Nixon Balanced Scorecard Step-by-Step – 4 stars
  323. Ray Noble with Clara Noble Stunted Growth 3 Stars
  324. Carol O’Connor Business Health Check – 3 stars
  325. John O’Shaughnessy Why People Buy – 4 stars
  326. Alyson Ogilvie-Lee 10 Things You Need to Know to Turnaround Your Business Problems 2 Stars
  327. David Ogilvy Ogilvy on Advertising – 4 stars
  328. Clarence Oliver The 5-Minute Communicator 4 Stars
  329. Dan Olsen The Lean Product Playbook – 3 stars
  330. Bob Oros More Gross Profit – 3 stars
  331. Bob Oros Attention: Make Irresistible Compelling Offers – 2 stars
  332. Alejandro Mijares Ortiz The Price is Great – 2 stars
  333. Alexander Osterwalder et al Business Model Generation – 4 stars
  334. Alexander Osterwalder et al Value Proposition Design – 3 stars
  335. Rick Ott Creating Demand – 4 stars
  336. Hendrik S. Palm Turnaround Guidelines for Businesses in Decline or Distress – 4 stars
  337. Jose Palomino Value Prop – 3 stars
  338. Mohit Pandey Fantastic Finance: Cost Volume Profit Analysis – 1 star
  339. David J. Pannell How to Influence Buying Criteria – 3 stars
  340. David Parrish Chase One Rabbit 4 Stars
  341. David Peers Selling to the British – 1 star
  342. Ray L. Perry and Phil Singleton Google AdWords – 4 stars
  343. Tom Peters Surviving the (Never-Ending) Downturn 2 stars
  344. Mary Kay Plantes Beyond Price – 4 stars
  345. Anthony Policci “The Wise Guys” Copywriting Handbook 3 Stars
  346. Andrey Polston USP Breakthrough – 3 stars
  347. Michael Port Book Yourself Solid – Five Stars my review
  348. Michael Port The Contrarian Effect – 4 stars
  349. Michael E. Porter Competitive Strategy – 5 Stars my review
  350. Michael E. Porter Competitive Advantage – 5 Stars my review
  351. Veena Prashanth Upsells Unleashed – 4 stars
  352. Allen Pratt 5 Steps to Continuous Improvement – 2 stars
  353. Steve Prescott Pricing Strategies for Winners – 4 stars
  354. Dr Treat Preston Psychological Triggers – 2 stars
  355. Ray Proctor Finance for the Perplexed Executive – 4 stars
  356. Abagail Pumphrey and Emylee Williams 16 Formulas that Convince & 101 Headlines that Convert Readers to Leads – 3 stars
  357. John Quinn Business Turnaround in 7 Easy Steps – 3 stars
  358. Regis Quinn Redesign to Turnaround Underperforming Small and Medium-Sized Businesses 1 star
  359. Corey Rabazinski Google AdWords for Beginners – 4 stars
  360. Venkat Ramaswamy & Kerimcan Ozcan The Co-Creation Paradigm – 2 stars
  361. Martin Reeves, Knut Haanaes and Janmejaya Sinha Your Strategy Needs a Strategy5 Stars my review
  362. Rosser Reeves Reality In Advertising – 5 Stars my review
  363. Eugene Rembor Turnaround and Crisis Management 3 Stars
  364. Patrick Renvoise and Christophe Morin Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain – 4 stars
  365. Don Reynolds Crackerjack Positioning – 5 Stars my review
  366. Fritz Richard Chiropractor’s guide to direct response marketing – 1 star
  367. Sandy Richardson Business Results Revolution – 4 stars
  368. John Arthur Ricketts Reaching The Goal – 3 stars
  369. Mandy Riddington Grow Your Personal Training Business – 4 stars
  370. Al Ries & Laura Ries The 22 Immutable Laws Of Branding – 4 stars
  371. Laura Ries Visual Hammer – 4 stars
  372. Pat Rigsby Fitness Marketing – 4 stars
  373. Pat Rigsby and Ryan Ketchum 21 Days to a Better Fitness Business – 4 stars
  374. Pat Rigsby Personal Training Sales – 3 stars
  375. Martin Robertson Your 60 minute business transformation 3 Stars
  376. Gina Robison-Billups and Elaine Starling Why 5% Succeed – 4 stars
  377. Alberto Rocha The Ideal Customer Experience Journey – 3 stars
  378. Krisz Rokk Positioning – 4 stars
  379. Phil Rosenzweig The Halo Effect 4 Stars
  380. Richard Rumelt Good Strategy/Bad Strategy – 4 stars
  381. David H Sandler You Can’t Teach a Kid to Ride a Bike at a Seminar – 5 Stars my review 
  382. Melanie Saladino Why People Buy 3 Stars
  383. Lisa Sasevich Boost Your Sales: How to Use Irresistible Offers… Without Being Salesy – 3 stars
  384. Max Saunders Ignite Execution – 3 stars
  385. Lori Schafer Managing Cash When You Haven’t Got Any – 4 stars
  386. Peter A Schaible The Secret Weapon of a Master Direct Response Online Copywriter 4 Stars
  387. Lisa J. Scheinkopf Thinking for a Change – 5 stars my review
  388. Stephan Schiffman Upselling Techniques: That Really Work! – 3 stars
  389. Thomas F Schopflocher The Turnaround Experience – 4 stars
  390. Victor Schwab How To Write A Good Advertisement 5 Stars my review Amazon.com Amazon.co.uk
  391. Mark C. Scott Value Drivers – 4 stars
  392. Steve Scott How to Start a Successful Blog in One Hour – 3 stars
  393. Larry Selden et al Angel Customers & Demon Customers – 2 stars
  394. Michael Senoff USP: How to Construct a Winning Unique Selling Proposition – 2 stars
  395. Michael Senoff Hidden Marketing Assets 2 Stars
  396. Ben Settle Crackerjack Positioning – 4 stars
  397. Donald L. Sexton Value Above Cost – 3 stars
  398. Mo Shapiro Neuro-Linguistic Programming in a Week – 3 stars
  399. Tom Shapiro Rethink Your Marketing 5 Stars my review
  400. Amen Sharma The Google Checklist: Website Edition: Boost Your Online Conversions 3 stars
  401. Lisa Shaughnessy The New Rules of Fitness Marketing – 3 stars
  402. David Silverstein Three Steps Ahead – 4 stars
  403. Jack Skinner Turnaround Strategies for Customer Centric Operations 3 stars
  404. Mish Slade May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts – 4 stars
  405. Rod Sloane 121 Marketing Ideas 3 stars
  406. Adrian J. Slywotzky The Profit Zone – 4 stars
  407. Adrian J. Slywotzky The Art of Profitability – 4 stars
  408. Adrian Slywotzky Profit Patterns – 4 star
  409. Jaynie Smith Creating Competitive Advantage – 3 stars
  410. Mike Southan and Christopher West The Beermat Entrepreneur – 4 stars
  411. Mike Southon Sales On A Beermat – 4 stars
  412. Mike Southon et al Finance on a Beermat – 4 stars
  413. John Spencer Ellis Fitness Marketing – 3 stars
  414. Lindsay Spencer-Matthews Reading Customers Minds – 4 stars
  415. Charlene Spoede Budd Traditional Measures in Finance and Accounting, Problems, Literature Review, and TOC Measures – 3 stars
  416. James Squire Get Them Buying 4 Stars
  417. Ryan Stable Getting the Most Out of Pay-Per-Click Ads for Small Business Owners in 2016 and Beyond – 3 stars
  418. Cara Stein Getting Unstuck 4 stars
  419. Maurice Stein Turn Around Your Business by 5 PM 4 stars
  420. Lawrence Steinmetz and William Brooks How to Sell at Margins Higher Than Your Competitors – 5 Stars my review
  421. Darren Stephens & Spike Humer The 10 Day Turnaround – 3 stars
  422. James Stephenson The Ultimate Small Business Marketing Guide – 4 stars
  423. Nick Stevens Make Money with PPC – 2 stars
  424. Chris Stiehl Pain Killer Marketing – 3 stars
  425. Russell Streeter From Startup To Scale Up – 3 stars
  426. Joseph Sugarman Triggers – 5 Stars my review
  427. Joseph Sugarman The Adweek Copywriting Handbook – 5 stars my review
  428. Bradley J Sugars Instant Cashflow  – 4 stars
  429. Bradley J Sugars Instant Referrals – 3 stars
  430. Bradley J Sugars The Business Coach – 2 stars
  431. Bradley J Sugars Instant Team Building – 2 stars
  432. Bradley J Sugars Successful Franchising – 1 star
  433. David Swaddling and Charles Miller Customer Power – 4 stars
  434. Mike Swedenberg Copywriting and the Unique Selling Proposition – 3 stars
  435. Jamie Sylvian Newspaper & Magazine Advertising That Works – 4 stars
  436. Ron Taylor The 80/20 Rule 4 Stars
  437. Uwe Techt Goldratt and the Theory of Constraints – 5 Stars my review Amazon.com Amazon.co.uk
  438. Ruth Tembe Epie Purpose First Then Profit 2 Stars
  439. Lanze Thompson The Consumer Value Model – 1 star
  440. Jim Timus How To Get Awesome Website Conversion Rates 3 stars
  441. Brian Tracy Be a Sales Superstar – 4 stars
  442. Richard Tunnah Cut Costs and Increase Profits Using Customer Reactivation Campaigns  – 3 stars
  443. Ian Turner How to Save a Small Business 3 stars
  444. Vincent Turner The Secret to Increasing Your Profits – An Introduction to Breakeven Analysis – 4 stars
  445. Davy Tyburski The Profit Book  – 3 stars
  446. Robert R Updegraff Obvious Adams – 4 stars
  447. Marc Van Eck and Ellen Leenhouts The One Page Business Strategy 4 stars
  448. William Van Hoy Stop Banging Your Head 3 Stars
  449. Timothy S Van Milligan Emotional Copywriting Revealed – 4 stars
  450. Various Theory of Constraints Handbook – 5 Stars my review Amazon.com Amazon.co.uk
  451. Various Unstuck 2 Stars
  452. Maria Veloso Web Copy That Sells 3 Stars
  453. Joe Vitale Meet and Grow Rich – 4 stars
  454. Joe Vitale Hypnotic Writing – 2 stars
  455. Elliot Wagonheim Fire, Aim…Ready – 3 stars
  456. Carol Wain & Jay Conrad Levinson Guerrilla Tourism Marketing – 5 stars my review Amazon.com Amazon.co.uk
  457. Carol Wain 5 Surprisingly Simple Ways to Grow Your Profit 3 stars
  458. Denise Wakeman et al How to Create Effective Calls to Action 2 stars
  459. Jeff Walker Launch – 4 stars
  460. Mark Wallace Embarrassing Product Riches – 3 stars
  461. Richard J. Wallace The Start Your Own Business Bible – 4 Stars
  462. Rob Warlow Loan Sharp 5 stars my review
  463. Brian Charles John Warnes The Genghis Khan Guide to Business: Dynamic Bench-Marking  – 5 Stars my review Handbook – 3 stars
  464. Blair Warren The One Sentence Persuasion Course 4 Stars
  465. Kim Warren The Trouble with Strategy – 5 Stars my review
  466. Kim Warren Strategy Dynamics Essentials – 4 stars
  467. Jayne Warrilow The 10 Day Coaches MBA 3 Stars
  468. Harry Washburn Why People Don’t Buy Things – 4 stars
  469. Matt Watkinson The Ten Principles Behind Great Customer Experiences – 3 stars
  470. Susan Weinschenk How to Get People to Do Stuff 5 Stars my review
  471. Colleen Wells and Susan Drake The Complete Idiot’s Guide to Guerrilla Marketing – 4 stars
  472. Tim Wesley 45 Minute Business Breakthroughs 4 Stars
  473. Mande White-Pearl 7 Mistakes That Keep Women Entrepreneurs Struggling to Get Clients, Overwhelmed and Underpaid 4 Stars
  474. Drew Eric Whitman BrainScripts for Sales Success – 4 stars
  475. Helen Wilkie The Hidden Profit Center  – 3 stars
  476. Dr. Andy Williams SEO 2017 & Beyond – 4 stars
  477. Bard Williams The Justification Point – 3 stars
  478. Hugh Williams 101 Ways to Grow your Business 3 Stars
  479. James Wilson Success 4 Stars
  480. Ling Wong Copywriting Alchemy: Secrets To Turning a Powerful Personal Brand Into Content That Sells – 2 stars
  481. Andrew Wood Cunningly Clever Marketing – 4 stars
  482. Kevin Wright Google AdWords – 2 stars
  483. C S Wurzberger and Pam Foster Wildly Profitable Marketing for Zoos, Aquariums and Other Animal/Nature Organizations – 4 stars
  484. Keith Yamashita Unstuck: A Tool for Yourself, Your Team and Your World 4 stars
  485. Steve Young Emotional Intelligence for Marketing – 1 star
  486. Ehsan Zarei Fitness Marketing Ideas – 1 star
  487. Summary: The E-Myth Revisited: Review and Analysis of Gerber’s Book – 5 Stars my review
  488. Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards – 4 Stars
  489. Summary: Getting Everything You Can Out Of All You’ve Got by Jay Abraham – 4 stars
  490. Summary: The Tipping Point by Malcolm Gladwell – 4 stars
  491. Summary: The Ultimate Sales Machine Chet Holmes – 4 stars
  492. Summary: Review and Analysis of Masterson’s Book: Ready, Fire, Aim – 4 stars
  493. Summary: The E-Myth Enterprise Michael Gerber – 3 stars
  494. Summary: Awakening the Entrepreneur Within Michael Gerber – 3 stars
  495. Summary: The Fifth Discipline…In 15 Minutes – 3 stars
  496. Summary: The 80/20 Principle: Review and Analysis of Koch’s Book 3 Stars

This list also includes books titled Summary. Somebody had the brilliant idea to go through the popular business books and take out the waffle and distractions so that you can focus on the important messages. It always saves time and sometimes it’s an improvement or just as good but for the great books, the extra details are often missed.

The first list of books looks at all aspects of making more money in your business. This second list looks at how you can invest your money to diversify your wealth against risks and also looks at the wider strategic environment in terms of economics, politics, energy and green issues.

  1. Aberdeen Asset Management Cautionary tales for the modern investor – 4 stars
  2. Andrew Abraham Trend Following Mentor – 3 stars
  3. Rafael Aguayo The Depression of 2016 4 Stars
  4. Mike Berners-Lee and Duncan Clark The Burning Question – 4 stars
  5. David Boyle Broke: Who Killed the Middle Classes? – 2 stars
  6. Gordon Brown Where There’s Greed: Margaret Thatcher and the Betrayal of Britain’s Future – 3 stars
  7. Steve and Holly Burns Moving Averages 101 – 4 stars
  8. Ross Cameron Stock Market Price Moving Averages 3 Stars
  9. Edward Cheung Demographics and the Stock Market Crash of 2015 – 2016 – 3 stars
  10. Andrew Craig How to Own the World – 4 stars
  11. Satyajit Das A Banquet of Consequences – 4 stars
  12. Lindsay David Print: The Central Bankers Bubble – 3 stars
  13. Harry S. Dent Jr The Demographic Cliff – 3 stars
  14. Richard Duncan The New Depression – 4 stars
  15. Mohamed A El-Erian The Only Game in Town – 3 stars
  16. Mebane Faber Global Value: How to Spot Bubbles, Avoid Market Crashes, and Earn Big Returns in the Stock Market – 3 stars
  17. Mebane Faber The Ivy Portfolio: How to Invest Like the Top Endowments and Avoid Bear Markets – 3 stars
  18. Peter Foster Why We Bite the Invisible Hand – 4 stars
  19. Lee Freeman-Shor The Art of Execution – 5 stars
  20. James K Galbraith The Predator State – 3 stars
  21. Richard Grainger How To Survive A World Headed For Collapse – 4 stars
  22. Wesley Gray, Jack Vogel & David Foulke DIY Financial Advisor – 4 stars
  23. Tim Hale Smarter Investing – 3 stars
  24. Alan Harvey Demand Side Economics – 4 stars
  25. Richard Heinberg The End of Growth – 5 stars
  26. Richard Heinberg Snake Oil: How Fracking’s False Promise of Plenty Imperils Our Future – 4 stars
  27. Richard Heinberg Afterburn: Society Beyond Fossil Fuels – 3 stars
  28. John Hulton DIY Simple Investing – 4 stars
  29. Tim Jackson Prosperity without Growth – 4 stars
  30. Mervyn King The End of Alchemy – 4 stars
  31. Robert T Kiyosaki Rich Dad Poor Dad – 4 stars
  32. Jeremy K. Leggett The Energy of Nations – 4 stars
  33. Michael E. Lewitt The Committee to Destroy the World – 3 stars
  34. Dale C. Maley Is Portfolio Rebalancing Worth It? – 3 stars
  35. Thierry Malleret Disequilibrium – 5 stars
  36. Thierry Malleret Six Global Mega-Trends and How To Make Them Work For You – 4 stars
  37. Frank Marshall The Best Trading Lessons of Jesse Livermore 3 stars
  38. JB Marwood Trend Following 101 – 4 stars
  39. Michael Mattie The Global Addiction to QE – 3 stars
  40. John Mauldin and Jonathan Tepper Code Red – 4 stars
  41. Robert D McHugh The Coming Economic Ice Age – 3 stars
  42. Roger McKinney Financial Bull Riding – 4 stars
  43. John McQuilkin Index Funds – 3 stars
  44. Tim Morgan Life After Growth – 4 stars
  45. Christo Nel Get Ready, Be Prepared: A global crash in the financial markets is coming – 2 stars
  46. Dmitry Orlov Five Stages of Collapse – 2 stars
  47. John Palatine Trading Trends to Maximize Returns – 3 stars
  48. Ann Pettifor Just Money: How Society Can Break the Despotic Power of Finance – 2 stars
  49. Tim Price Investing Through the Looking Glass – 4 stars
  50. James Rickards The Death of Money – 4 stars
  51. Paul Craig Roberts The Failure of Laissez Faire Capitalism and Economic Dissolution of the West – 4 stars
  52. Craig Rowland The Permanent Portfolio – 5 stars
  53. Jason Schenker Recession-Proof 4 stars
  54. David Skarica Bear Market Rising – 3 stars
  55. Christopher Snowdon The Spirit Level Delusion – 4 stars
  56. Michael Snyder The Beginning Of The End – 3 stars
  57. Ben Stein and Phil DeMuth Yes, You Can Time the Market! – 4 stars
  58. Lynn A Stout The Shareholder Value Myth – 2 stars
  59. Alton Swanson Market Timing – 3 stars
  60. Alton Swanson Relative Strength Index – 3 stars
  61. Michael Swanson The Stock Market Bubble Bust Of 2015 And Beyond – 4 stars
  62. Adair Turner Between Debt and the Devil: Money, Credit, and Fixing Global Finance – 4 star
  63. George R Tyler What Went Wrong: The Big Picture: How the 1% Hijacked the American Middle Class – 3 stars
  64. Richard Wilkinson and Kate Pickett The Spirit Level – 1 star
  65. Glenn Wilson RSI Trading – 3 stars

Paul Simister through his company Planning & Control Solutions Ltd is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk/Amazon.com.

Have I Missed Your Favourite Business Books?

I’m addicted to browsing Amazon but some books sneak past me. I haven’t reviewed all the books I’ve read yet and I’m still adding to the list.

If I’ve missed a book you think is really good and other business owners should know about, please leave me a comment at the bottom of the page.

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