≡ Menu

Book Reviews

I’m a business geek. An addict who reads a lot of business books. I justify it to myself on the basis that a) I need to keep up to date and b) I want to give clients the best ideas around.

Reading a great book changes you because you can’t unlearn. It can change how you think and act. Often, it’s hard to remember where you found the source of inspiration. It just becomes part of you and the way you do things.

Business owners often find it hard to apply the ideas in their businesses. This is why coaching and mentoring is so successful. You can try advice tailored to your business situation for yourself for free with my Business SOS.

How To Find The Business Books You Need To Help You

Here are the links to the pages of reviews that I’ve written on Amazon updated to 26 February 2017. I’ve tried to put them into categories to help you go directly to the most appropriate books you need. There is a complete list of the books further down the page.

  1. Profit & Cash Flow Improvement Books (23 books reviewed)
  2. Marketing, Sales & Strategy Books
    1. USP & Differentiation (38 books)
    2. Strategy (33 books)
    3. Customer Psychology (18 books)
    4. Copywriting & Direct Response Marketing (28 books)
    5. General Marketing (38 books)
    6. Internet Marketing (22 books)
    7. Pricing (3 books)
    8. Sales Training (20 books)
    9. Customer Service (8 books)
  3. Finance & Performance Measurement Books (14 books)
  4. Starting A Business Books (13 books)
  5. Difficult Times (6 books)
  6. Clearer Thinking Books (22 books)
  7. The Wider Economic Environment & Investment Books (56 books)
  8. Specific Niche Books (21 books)
  9. Theory Of Constraints

I’ve bought and read many more books than I have yet reviewed.

People have asked me for a shorter set of recommendations so I’ve put together a list of no more than 12 business books to give A Great Education For Business Owners And Entrepreneurs.

My aim is to be a tough reviewer because the biggest investment in a book is not the money it costs you to buy but the time it takes you  to read it. Only a few books deserve a five star rating (excellent) but many more are good (four stars) and three stars (worthwhile). There are some two and one star books that I’ve reviewed but I try not to waste my time on books that have been identified as poor by other people.

The Complete List Of Business Book Reviews

I am slowly building a complete list (to the date above) of the business books I’ve read and reviewed by author. I have put links to Amazon for the five stars books which are the best and also makes them easier to spot. The books graded at 4 stars are also good to very good while the 3 star rating indicates the book is worthwhile but not special.

  1. David Aaker Developing Business Strategies – 4 stars
  2. Jay Abraham Getting Everything You Can Out Of All You’ve Got – 5 stars Amazon.com and Amazon.co.uk
  3. Jay Abraham Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards – 5 stars Amazon.com & Amazon.co.uk
  4. Jay Abraham The Sticking Point Solution – 3 stars
  5. Tina Adams Preselling For Profits – 1 star
  6. Jimmy Akela 10 Tips for Scaling Up Your Business When Life Gets Crazy – 3 stars
  7. James Allen As A Man Thinketh 2 stars
  8. Paul Alvin Business SOS 4 stars
  9. Sarah Arrow Zero to Psychographics – 3 stars
  10. Yishai Ashlag TOC Thinking – 3 stars
  11. Stephen Ashley The Ultimate Book of Effective and Proven Sales Pitches – 2 stars
  12. Eddie Ashton No Website No Problem – 3 stars
  13. Debra Atkinson How To Write Headlines That Get Opened: Fitness Marketing Mastery – 2 stars
  14. Mac Attram Face It & Fix It – 4 stars
  15. Mitch Axelrod The New Game Of Selling – 4 stars
  16. A Gharakhani Baha System and Systems Thinking – 2 stars
  17. Dr Saman Bakhtiar Fitness Marketing – Email Marketing Guide – 2 stars
  18. Ronald Baker Pricing on Purpose: Creating and Capturing Value – 4 stars
  19. Jerry Banfield and Michel Gerard Facebook Marketing and Advertising in 2016 – 4 stars
  20. Duncan Bannatyne Wake Up and Change Your Life – 4 stars
  21. Duncan Bannatyne 43 Mistakes Businesses Make…and How to Avoid Them – 4 stars
  22. Phil Barden Decoded – 3 stars
  23. John Barnes Marketing Judo – 3 stars
  24. Cindy Barnes, Helen Blake and David Pinder Creating and Delivering Your Value Proposition – 4 stars
  25. P Barrow The Best Laid Business Plans – 4 stars
  26. Nicholas Bate How To Sell and Market Your Way Out Of This Recession – 3 stars
  27. Nicholas Bate Beat the Recession – 2 stars
  28. Harry Beckwith Unthinking: The Surprising Forces Behind What We Buy – 2 stars
  29. Timothy F Bednarz Recovering Lost Business 3 stars
  30. Stuart Berkow Guerrilla Profits  – 2 stars
  31. Dave Berkus Positioning for Success – 3 stars
  32. Drayton Bird Commonsense Direct and Digital Marketing – 4 stars
  33. Drayton Bird 51 Helpful Marketing Ideas – 4 stars
  34. Matias Birrell and Javier Arevalo Forget the Urgent! – 5 Stars Amazon.com Amazon.co.uk
  35. Kenneth Blanchard and Spencer Johnson The New One Minute Manager – 5 stars Amazon.com and Amazon.co.uk
  36. Ken Blanchard et al The One Minute Manager Meets the Monkey – 5 stars Amazon.com Amazon.co.uk
  37. Ken Blanchard et al Leadership and the One Minute Manager – 5 stars Amazon.com Amazon.co.uk
  38. Kenneth Blanchard Raving Fans – 4 stars
  39. Ken Blanchard et al The One Minute Apology – 4 stars
  40. Kenneth Blanchard Gung Ho! – 3 stars
  41. Ken Blanchard et al The One Minute Entrepreneur – 3 stars
  42. Ken Blanchard Who Killed Change? – 2 stars
  43. Mark Blayney Turning a Business Around – 5 Stars Amazon.com Amazon.co.uk
  44. Dee Blick The Ultimate Small Business Marketing Book 4 stars
  45. Sammy Blindell and Miles Fryer The 7 Reasons Why Customers Don’t Choose You! – 3 stars
  46. Kenyon Blunt Unstuck: How Businesses Get Stuck & How Your’s Can Get Unstuck 4 stars
  47. Robert W Bly The Copywriter’s Handbook – 4 stars
  48. Robert W Bly How to Create Irresistible Offers – 4 stars
  49. Robert W. Bly The Perfect Sales Piece 4 stars
  50. Bill Bodri How to Create a Million Dollar Unique Selling Proposition – 5 Stars Amazon.com and Amazon.co.uk
  51. Gary Booth Niche Marketing Expert – 4 stars
  52. David Borgenicht & Mark Joyner The Worst-case Scenario Business Survival Guide 3 stars
  53. The Boston Consulting Group On Strategy – 3 stars
  54. Cliff Bowman & David Faulkner Competitive and Corporate Strategy – 5 Stars Amazon.com and Amazon.co.uk
  55. Cliff Bowman Strategy in Practice – 4 stars
  56. Dan Bradbury Breeding Gazelles  – 4 Stars
  57. Robert W Bradford et al Simplified Strategic Planning – 4 stars
  58. BrandBlast SEO Decoded: The 7 Day SEO Bootcamp – 2 stars
  59. Felicia Brown Free & Easy Ways To Promote Your Massage, Spa & Wellness Business: Volume 1 – 4 stars
  60. Mark Brown Successful Project Management in a Week – 4 stars
  61. Paul Brown Customers for Life 4 stars
  62. Harry Browne The Secret of Selling Anything – 5 Stars Amazon.com and Amazon.co.uk
  63. Jimmy Brown PhD Systems Thinking Strategy – 3 stars
  64. Martin Bruno Google AdWords Expanded Text Ads – 3 stars
  65. Grayson Bryan Call To Action: The Art Of Sales Copy Psychology 3 stars
  66. Rob Burns Marketing In Less Than 1000 Words – 3 stars
  67. John C The Right Keys – 3 stars
  68. Andrea Callahan Defining a Dynamic USP – 3 stars
  69. John Caples Tested Advertising Methods – 5 stars Amazon.com and Amazon.co.uk
  70. Jan Carlzon Moments of Truth – 4 stars
  71. Chinese Goldratt Alliance – Think Smarter – 1 star
  72. Robert Cialdini Pre-Suasion – 4 stars
  73. George Cloutier Profits Aren’t Everything, They’re the Only Thing – 5 stars Amazon.com and Amazon.co.uk
  74. Steven Cody What’s Keeping Your Customers Up at Night? – 2 stars
  75. Tim Coe Your Utterly Seductive Proposal – 3 stars
  76. Gary Cohen Just Ask Leadership – 4 stars
  77. Stuart Cook Business Strategy: Strategic Positioning with Strategimetric Profiles – 1 star
  78. Jennifer S Cosculluela Find Your Own Unique Selling Proposition – 2 stars
  79. Seth Czerepak The 24 Hour Marketing Miracle – 5 stars Amazon.com Amazon.co.uk
  80. Seth Czerepak The Sexy Sales Letter Formula – 4 stars
  81. Richard A. D’Aveni Hypercompetition – 5 Stars Amazon.com and Amazon.co.uk
  82. Sean D’Souza The Brain Audit – 5 Stars Amazon.com and Amazon.co.uk
  83. Karl Dakin Introduction to Investing in Startups – 4 stars
  84. Sam Deep Close the Deal – 4 stars
  85. Steve Deery How Customers Think – 4 stars
  86. Ryan Deiss Invisible Selling Machine – 5 Stars Amazon.com and Amazon.co.uk
  87. Robert DeGroot Competitor Analysis – 3 stars
  88. David DeSchoolmeester Systems Thinking – 2 stars
  89. Doberman Dan The Rookie Copywriter’s Survival Guide – 3 stars
  90. Kevin Donlin 21 Quick Ways to Get More Clients – 4 stars
  91. Roger Dooley The Persuasion Slide – 4 stars
  92. Chris Douthit AdWords Secrets Revealed and PPC Marketing – 3 stars
  93. David P. Doyle Adding Value To Marketing – 2 stars
  94. Henry Dubroff Battling Big Box – 3 stars
  95. David Dugdale and T Jones Accounting For Throughput – 3 stars
  96. Henneke Duistermaat How to Write Seductive Web Copy – 4 stars
  97. Lee Duncan Double Your Business – 5 stars Amazon.com and Amazon.co.uk
  98. Bryan and Jeffrey Eisenburg with Anthony Garcia Buyer Legends – 4 stars
  99. T. Harv Eker Secrets Of The Millionaire Mind 4 stars
  100. Everte Farnell The Incredible Profit Pulling Power of Client Reactivation 3 stars
  101. Shane Farrell Pay Per Click Marketing – 3 stars
  102. John Fenton How to Double Your Profits within the Year 4 stars
  103. Tim Ferriss Tools of Titans – 3 stars
  104. Bob Fifer Double Your Profits in Six Months or Less – 4 stars
  105. Glenn Fisher Buy This Now: A Beginner’s Guide to Direct Response Copywriting – 3 stars
  106. Michael Fleischner PPC Made Simple – 3 stars
  107. Julian Flynn How to Keep Your Clients If You’re a Personal Trainer – 3 stars
  108. Pat Flynn Will It Fly? – 5 Stars Amazon.com and Amazon.co.uk
  109. Bafs Folarni The Golden Rule For Start Ups – 1 star
  110. Patrick Forsyth Tough Tactics for Tough Times – 3 stars
  111. Alessandro Forte Dare to be Different – 1 star
  112. Forte Consultancy Group The Single Easiest Way to Grow – Winning Back Lost Customers 3 stars
  113. Amy Foxwell Marketing: Unique Selling Points and Creating a Tagline – 2 stars
  114. Susan Friedmann 7 Secret Motivators That Drive Your Customers to The BUY Button – 4 stars
  115. Jeanna Gabellini 10 Minute Money Makers  – 3 stars
  116. Bradley T. Gale Managing Customer Value – 4 stars
  117. Craig Garber 7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them – 4 stars
  118. Jim Gehrke More Clients… More Often… More Money – 4 stars
  119. Stephen J. Genco, Andrew P. Poholmann and Peter Steidl Neuromarketing For Dummies -3 stars
  120. Michael E Gerber The E-Myth Revisited – 5 stars Amazon.com and Amazon.co.uk
  121. Michael E. Gerber E-Myth Mastery – 4 stars
  122. Michael E. Gerber Beyond The E-Myth – 3 stars
  123. Michael E. Gerber Awakening the Entrepreneur Within – 2 stars
  124. Mike Gershon 50 Quick and Easy Ways to Outstanding Critical Thinking at Work – 2 stars
  125. Charlie Gilkey The Small Business Life Cycle 3 stars
  126. Yann Ginon Continuous Improvement to Company Financial Performance The Human Factor – 1 star
  127. John F. Gittus A Health Check for Your Business 3 stars
  128. Malcolm Gladwell The Tipping Point – 3 stars
  129. Bill Glazer Outrageous Advertising That’s Outrageously Successful – 4 stars
  130. Seth Godin Permission Marketing – 3 stars
  131. Seth Godin Purple Cow 3 stars
  132. Seth Godin Meatball Sundae – 2 stars
  133. Eliyahu Goldratt and Jeff Cox The Goal – 5 stars Amazon.com Amazon.co.uk
  134. Eliyahu M. Goldratt Critical Chain – 4 stars
  135. Eliyahu M. Goldratt It’s Not Luck – 3 stars
  136. Elizabeth Gordon The Chic Entrepreneur – 5 stars Amazon.com and Amazon.co.uk
  137. Nigel Greenwood The Six Things That All Customers Want – 4 stars
  138. Kristal Guerra Critical Thinking – 3 stars
  139. Alain Guillemain Customer Delight – 3 stars
  140. Rita Gunther McGrath End of Competitive Advantage – 2 stars
  141. Dr Donald Gusfa, Kenneth Gusfra and Daniel Stanley The Balanced Scorecard – 2 stars
  142. Stephen Haines The Systems Thinking Approach to Strategic Planning and Management – 3 stars
  143. Bond Halbert The Halbert Copywriting Method Part III – 4 stars
  144. Richard Halbread Copywriting: For Beginners! – 2 stars
  145. Doug Hall Jump Start Your Business Brain – Five Stars Amazon.com and Amazon.co.uk
  146. KE Hall Kick This Recession In The Butt – 1 star
  147. Gary Hamel and C. K. Prahalad Competing for the Future – 4 stars
  148. Mack Hanan and Peter Kemp Competing on Value – 5 Stars Amazon.com and Amazon.co.uk
  149. Jack Hardy Core Value Propositions – 3 stars
  150. James Harkin Niche – 2 stars
  151. Rupert M Hart Resisting Pricing Pressure in Recession & Recovery – 3 stars
  152. Harvard Business Review On Managing Through a Downturn – 3 stars
  153. Henry Havel Where Is The Constraint? – 4 stars
  154. Fraser J Hay Why Your Marketing Isn’t Working in 2015 3 stars
  155. Fraser Hay The 90 Minute Marketing Plan – 3 stars
  156. John Haylock Absolute Certainty – 4 stars
  157. Anthony Hernandez Guerrilla Marketing Success Secrets  – 3 stars
  158. Cameron Herold Double Double – 4 stars
  159. Gabor Holch Breaking the Circle 4 stars
  160. Chet Holmes The Ultimate Sales Machine – 5 Stars Amazon.com and Amazon.co.uk
  161. Claude Hopkins Scientific Advertising – 4 stars
  162. Jane Horan The One Page Business Plan – 4 stars
  163. Darran Hughes Breakthrough Business Growth Barriers – 4 stars
  164. Robert Mark Hurn Go Forth & Multiply: 7 Day Profit Boosting Plan – 3 stars
  165. Charlie Hutton The Business Owners Guide To Making Out Like A Bandit – 5 stars Amazon.com & Amazon.co.,uk
  166. Charlie Hutton & Emma Hutchinson The Orgasm Effect – 4 stars (yes it is about marketing)
  167. Tara Jacobsen and Rebekah Welch USP: How To Craft Your Unique Selling Proposition – 3 stars
  168. Jalanda James Unique Selling Proposition Formulas For Positioning Your Small Business – 3 stars
  169. John Jantsch Duct Tape Marketing – 5 Stars Amazon.com and Amazon.co.uk
  170. Claire Jarrett How to Get Selling on AdWords Fast! – 4 stars
  171. Jonathan Jay The Marketing Secrets of a Multimillionaire Entrepreneur – 4 stars
  172. Manual Jobs Small Business Ideas: Tips For Saving a Struggling Small Business 2 stars
  173. Julie Johnson Home Care Business Marketing – 2 stars
  174. Richard Johnson Twenty-Five Ways to Improve Sales and Profits without Spending an Extra Dime on Advertising – 4 stars
  175. Spencer Johnson One Minute Salesperson – 4 stars
  176. Spencer Johnson Who Moved My Cheese – 4 stars
  177. Giles Johnston Designing KPIs to Drive Process Improvement – 4 stars
  178. V.F. Joseph Marketing for Your Small Business – 2 stars
  179. Mark Joyner The Irresistible Offer – 4 stars
  180. Mark Joyner Mindcontrolmarketing.Com – 4 stars
  181. Mark Joyner The Great Formula  – 3 stars
  182. Mark Joyner Simpleology – 3 stars
  183. Michael Kallet Think Smarter – 5 stars Amazon.com Amazon.co.uk
  184. Warren Kannuck 9 Key Website Optimization & SEO Strategies to Guarantee Website Conversion Success 3 stars
  185. Robert Kaplan and David Norton The Balanced Scorecard – 3 stars
  186. Brian Kaskavalciyan How to Double Your Profits in Six Months or Less 4 stars
  187. Simon Kelly at al Value-ology 2 stars
  188. Robert Kelsey What’s Stopping You? 3 stars
  189. Dan Kennedy The Ultimate Sales Letter – 5 stars Amazon.com and Amazon.co.uk
  190. Dan S. Kennedy The Ultimate Marketing Plan – 4 stars
  191. Dan S Kennedy No B.S. Marketing to the Affluent – 4 stars
  192. Dan S Kennedy No B.S. Direct Marketing – 3 stars
  193. Grant Kennedy Facebook: Master Facebook Marketing – 3 stars
  194. Larry Kesslin et al Breakpoints 3 stars
  195. Bedros Keuilian Boot Camp Marketing Tactics: How to Start & Grow a 6-Figure Fitness Boot Camp Business – 2 stars
  196. Clive Keyte Developing Meaningful Key Performance Indicators – 3 stars
  197. W Chan Kim and Renee Mauborgne Blue Ocean Strategy – 5 Stars
  198. W Chan Kim and Renee Mauborgne Blue Ocean Strategy Expanded Edition – 5 Stars Amazon.com and Amazon.co.uk
  199. Michael Kinlow The Laws of Profit  – 4 stars
  200. Oren Klaff Pitch Anything – 4 stars
  201. Richard Klapholz and Alex Klarman The Cash Machine – 4 stars
  202. Normann Klein Pay-Per-Click Mastery – 2 stars
  203. Richard Koch The Star Principle – 4 stars
  204. Cynthia Kocialski Perfect Pricing in One Simple Lesson – 4 stars
  205. Nick Kolenda Methods of Persuasion – 4 stars
  206. Rhondalynn Korolak Financial Foreplay – 5 stars Amazon.com and Amazon.co.uk
  207. Jeremy Kourdi Surviving a Downturn – 3 stars
  208. Brian Koz & Shawn Casey 10 Ways For Any Business To Easily Make More Money! – 3 stars
  209. Marc Kramer Streetwise Small Business Turnaround 2 stars
  210. Sachin Kumar Conversion Rate Optimization Secret TIPS 1 star
  211. AG Laffey and Roger L Martin Playing to Win – 4 stars
  212. Andre Larabie How To Double Your Profits In 6 Months Or Less 4 stars
  213. Anthony Lambardi Understand Google Adwords Today – 2 stars
  214. Lisa Lang Mafia Offers – 5 Stars
  215. Ken Langdon Putting Customers First – 4 stars
  216. David Lavinsky Start at the End – 4 stars
  217. Paul Ledington Soft Systems Methodology – 2 stars
  218. Jonah Lehrer The Decisive Moment – 4 stars
  219. Andrew Leong The Rich Recruiter 4 stars
  220. Ryan Levesque Ask – 4 stars
  221. Jay Conrad Levinson Guerrilla Marketing – 5 Stars Amazon.com and Amazon.co.uk
  222. Jay Conrad Levinson Startup Guide to Guerrilla Marketing – 4 stars
  223. Jay Conrad Levinson Guerrilla Retailing -4 stars
  224. Jay Conrad Levinson The Guerrilla Marketing Revolution – 4 stars
  225. Jay Conrad Levinson Guerrilla Marketing During Tough Times – 4 stars
  226. Jay Conrad Levinson Guerrilla Marketing Attack 4 stars
  227. Jay Conrad Levinson Guerrilla Marketing in 30 Days – 3 stars
  228. Jay Conrad Levinson The Guerilla Marketing Handbook – 3 stars
  229. Jay Conrad Levinson Guerilla Marketing on the Internet – 3 stars
  230. Tim Levey Profit Improvement In A Week  – 3 stars
  231. Carl Lewis Adwords Cheat Sheets – 3 stars
  232. Christ Lewis Critical Thinking – 4 stars
  233. Dennis Lewis Combat Zone – 3 stars
  234. Richard G. Lewis Customer Avatar – 3 stars
  235. Trevi Lim 11 Keys To Successful Business Turnarounds 2 stars
  236. Glenn Livingston How to Become Unstoppable 4 stars
  237. Dan Lok Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect – 4 stars
  238. Joan Magretta Understanding Michael Porter – 4 stars
  239. Chris Marlow Pricing Basics for Copywriters & Consultants – 3 stars
  240. Kate Marsden 13 Ways to Increase Your Profits  – 3 stars
  241. Perry Marshall 80/20 Sales and Marketing – 3 stars
  242. Curly Martin The Business Coaching Handbook – 3 stars
  243. Michael Maslansky et al The Language of Trust – 4 stars
  244. Michael Masterson and MaryEllen Tribby Changing the Channel – 4 stars
  245. Shiv S Mathur and Alfred Kenyon Creating Value – 5 Stars Amazon.com and Amazon.co.uk
  246. David Mattson The Sandler Rules – 3 stars
  247. Ace McCloud Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing 3 stars
  248. Ace McCloud Sales: Sales Strategies – 3 stars
  249. Pat McCord Postcard Marketing Update – 3 stars
  250. Jason McDonald Social Media Marketing Workbook: 2017 Edition – 4 stars
  251. Scott McKain All Business is Show Business – 4 stars
  252. Scott McKain Digging Wells and Building Fences 4 stars
  253. Hannah McNamara Niche Marketing for Coaches – 3 stars
  254. Mitch Meyerson Success Secrets of the Online Marketing Superstars – 2 stars
  255. Mike Michalowicz Profit First – 4 stars
  256. Mike Michalowicz The Toilet Paper Entrepreneur – 4 stars
  257. R. Michaels Copywriting Headlines 2015 – Cosmopolitan Sex Headlines – 3 stars
  258. Robert Middleton The Unstuck Process 4 stars
  259. Andrew R Miller Hope Won’t Pay the Wages 5 stars
  260. Colin Mills Scale Up – 3 stars
  261. Henry Mintzberg et al Strategy Safari – 3 stars
  262. Anthony Mitchell The Quality Pocketbook – 4 stars
  263. Barry Moltz How to Get Unstuck 4 stars
  264. Richie Montes Selling the Pain vs Selling the Gain – 1 star
  265. Seong Am Moon, Dong Jin Kim and Aaron Rae Stephens Pinocchio Becoming Human with the Theory of Constraints – 1 star
  266. Harry Moore Business Turnaround – How To Do It 4 stars
  267. Warren Mori Pay Per Click Advertising – 2 stars
  268. Shaun Moseley Get More Clients: The Guide To Marketing For Personal Trainers And Other Fitness Professionals – 3 stars
  269. Joan Mullally and Evelyn Trimborn Postcard Marketing Success – 4 stars
  270. Thomas Nagle & Reed Holden The Strategy and Tactics of Pricing – 5 Stars Amazon.com and Amazon.co.uk
  271. Peter Navarro The Well Timed Strategy – 4 stars
  272. Mary Naylor Customer Chemistry 4 stars
  273. Daniel Ndukwu Crafting Irresistible Marketing Messages – 3 stars
  274. Paul Nixon Balanced Scorecard Step-by-Step – 4 stars
  275. Carol O’Connor Business Health Check – 3 stars
  276. John O’Shaughnessy Why People Buy – 4 stars
  277. David Ogilvy Ogilvy on Advertising – 4 stars
  278. Dan Olsen The Lean Product Playbook – 3 stars
  279. Bob Oros More Gross Profit – 3 stars
  280. Bob Oros Attention: Make Irresistible Compelling Offers – 2 stars
  281. Alejandro Mijares Ortiz The Price is Great – 2 stars
  282. Alexander Osterwalder et al Business Model Generation – 4 stars
  283. Alexander Osterwalder et al Value Proposition Design – 3 stars
  284. Rick Ott Creating Demand – 4 stars
  285. Hendrik S. Palm Turnaround Guidelines for Businesses in Decline or Distress – 4 stars
  286. Jose Palomino Value Prop – 3 stars
  287. Mohit Pandey Fantastic Finance: Cost Volume Profit Analysis – 1 star
  288. David J. Pannell How to Influence Buying Criteria – 3 stars
  289. David Peers Selling to the British – 1 star
  290. Ray L. Perry and Phil Singleton Google AdWords – 4 stars
  291. Tom Peters Surviving the (Never-Ending) Downturn 2 stars
  292. Mary Kay Plantes Beyond Price – 4 stars
  293. Andrey Polston USP Breakthrough – 3 stars
  294. Michael Port Book Yourself Solid – Five Stars Amazon.com and Amazon.co.uk
  295. Michael Port The Contrarian Effect – 4 stars
  296. Michael E. Porter Competitive Strategy – 5 Stars Amazon.com and Amazon.co.uk
  297. Michael E. Porter Competitive Advantage – 5 Stars Amazon.com and Amazon.co.uk
  298. Veena Prashanth Upsells Unleashed – 4 stars
  299. Allen Pratt 5 Steps to Continuous Improvement – 2 stars
  300. Steve Prescott Pricing Strategies for Winners – 4 stars
  301. Dr Treat Preston Psychological Triggers – 2 stars
  302. Ray Proctor Finance for the Perplexed Executive – 4 stars
  303. Abagail Pumphrey and Emylee Williams 16 Formulas that Convince & 101 Headlines that Convert Readers to Leads – 3 stars
  304. John Quinn Business Turnaround in 7 Easy Steps – 3 stars
  305. Regis Quinn Redesign to Turnaround Underperforming Small and Medium-Sized Businesses 1 star
  306. Corey Rabazinski Google AdWords for Beginners – 4 stars
  307. Venkat Ramaswamy & Kerimcan Ozcan The Co-Creation Paradigm – 2 stars
  308. Martin Reeves, Knut Haanaes and Janmejaya Sinha Your Strategy Needs a Strategy – 5 Stars Amazon.com and Amazon.co.uk
  309. Rosser Reeves Reality In Advertising – 5 Stars Amazon.com and Amazon.co.uk
  310. Patrick Renvoise and Christophe Morin Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain – 4 stars
  311. Don Reynolds Crackerjack Positioning – 5 Stars Amazon.com and Amazon.co.uk
  312. Fritz Richard Chiropractor’s guide to direct response marketing – 1 star
  313. Sandy Richardson Business Results Revolution – 4 stars
  314. John Arthur Ricketts Reaching The Goal – 3 stars
  315. Mandy Riddington Grow Your Personal Training Business – 4 stars
  316. Al Ries & Laura Ries The 22 Immutable Laws Of Branding – 4 stars
  317. Laura Ries Visual Hammer – 4 stars
  318. Pat Rigsby Fitness Marketing – 4 stars
  319. Pat Rigsby and Ryan Ketchum 21 Days to a Better Fitness Business – 4 stars
  320. Pat Rigsby Personal Training Sales – 3 stars
  321. Gina Robison-Billups and Elaine Starling Why 5% Succeed – 4 stars
  322. Alberto Rocha The Ideal Customer Experience Journey – 3 stars
  323. Krisz Rokk Positioning – 4 stars
  324. Illeana Roman Turnaround Strategies for Customer Centric Operations 3 stars
  325. Richard Rumelt Good Strategy/Bad Strategy – 4 stars
  326. David H Sandler You Can’t Teach a Kid to Ride a Bike at a Seminar – 5 Stars Amazon.com and Amazon.co.uk
  327. Lisa Sasevich Boost Your Sales: How to Use Irresistible Offers… Without Being Salesy – 3 stars
  328. Max Saunders Ignite Execution – 3 stars
  329. Lori Schafer Managing Cash When You Haven’t Got Any – 4 stars
  330. Lisa J. Scheinkopf Thinking for a Change – 5 stars – Amazon.com Amazon.co.uk
  331. Stephan Schiffman Upselling Techniques: That Really Work! – 3 stars
  332. Thomas F Schopflocher The Turnaround Experience – 4 stars
  333. Mark C. Scott Value Drivers – 4 stars
  334. Steve Scott How to Start a Successful Blog in One Hour – 3 stars
  335. Larry Selden et al Angel Customers & Demon Customers – 2 stars
  336. Michael Senoff USP: How to Construct a Winning Unique Selling Proposition – 2 stars
  337. Ben Settle Crackerjack Positioning – 4 stars
  338. Donald L. Sexton Value Above Cost – 3 stars
  339. Mo Shapiro Neuro-Linguistic Programming in a Week – 3 stars
  340. Amen Sharma The Google Checklist: Website Edition: Boost Your Online Conversions 3 stars
  341. Lisa Shaughnessy The New Rules of Fitness Marketing – 3 stars
  342. David Silverstein Three Steps Ahead – 4 stars
  343. Mish Slade May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts – 4 stars
  344. Rod Sloane 121 Marketing Ideas 3 stars
  345. Adrian J. Slywotzky The Profit Zone – 4 stars
  346. Adrian J. Slywotzky The Art of Profitability – 4 stars
  347. Adrian Slywotzky Profit Patterns – 4 star
  348. Jaynie Smith Creating Competitive Advantage – 3 stars
  349. Mike Southan and Christopher West The Beermat Entrepreneur – 4 stars
  350. Mike Southon Sales On A Beermat – 4 stars
  351. Mike Southon et al Finance on a Beermat – 4 stars
  352. John Spencer Ellis Fitness Marketing – 3 stars
  353. Lindsay Spencer-Matthews Reading Customers Minds – 4 stars
  354. Charlene Spoede Budd Traditional Measures in Finance and Accounting, Problems, Literature Review, and TOC Measures – 3 stars
  355. Ryan Stable Getting the Most Out of Pay-Per-Click Ads for Small Business Owners in 2016 and Beyond – 3 stars
  356. Cara Stein Getting Unstuck 4 stars
  357. Maurice Stein Turn Around Your Business by 5 PM 4 stars
  358. Lawrence Steinmetz and William Brooks How to Sell at Margins Higher Than Your Competitors – 5 Stars Amazon.com Amazon.co.uk
  359. Darren Stephens & Spike Humer The 10 Day Turnaround – 3 stars
  360. James Stephenson The Ultimate Small Business Marketing Guide – 4 stars
  361. Nick Stevens Make Money with PPC – 2 stars
  362. Chris Stiehl Pain Killer Marketing – 3 stars
  363. Russell Streeter From Startup To Scale Up – 3 stars
  364. Joseph Sugarman Triggers – 5 Stars Amazon.com and Amazon.co.uk
  365. Joseph Sugarman The Adweek Copywriting Handbook – 5 stars Amazon.com and Amazon.co.uk
  366. Bradley J Sugars Instant Cashflow  – 4 stars
  367. Bradley J Sugars Instant Referrals – 3 stars
  368. Bradley J Sugars The Business Coach – 2 stars
  369. Bradley J Sugars Instant Team Building – 2 stars
  370. Bradley J Sugars Successful Franchising – 1 star
  371. David Swaddling and Charles Miller Customer Power – 4 stars
  372. Mike Swedenberg Copywriting and the Unique Selling Proposition – 3 stars
  373. Jamie Sylvian Newspaper & Magazine Advertising That Works – 4 stars
  374. Uwe Techt Goldratt and the Theory of Constraints – 5 Stars Amazon.com Amazon.co.uk
  375. Lanze Thompson The Consumer Value Model – 1 star
  376. Jim Timus How To Get Awesome Website Conversion Rates 3 stars
  377. Brian Tracy Be a Sales Superstar – 4 stars
  378. Richard Tunnah Cut Costs and Increase Profits Using Customer Reactivation Campaigns  – 3 stars
  379. Ian Turner How to Save a Small Business 3 stars
  380. Vincent Turner The Secret to Increasing Your Profits – An Introduction to Breakeven Analysis – 4 stars
  381. Davy Tyburski The Profit Book  – 3 stars
  382. Robert R Updegraff Obvious Adams – 4 stars
  383. Marc Van Eck and Ellen Leenhouts The One Page Business Strategy 4 stars
  384. Timothy S Van Milligan Emotional Copywriting Revealed – 4 stars
  385. Various Theory of Constraints Handbook – 5 Stars Amazon.com Amazon.co.uk
  386. Joe Vitale Meet and Grow Rich – 4 stars
  387. Joe Vitale Hypnotic Writing – 2 stars
  388. Elliot Wagonheim Fire, Aim…Ready – 3 stars
  389. Carol Wain & Jay Conrad Levinson Guerrilla Tourism Marketing – 5 stars
  390. Carol Wain 5 Surprisingly Simple Ways to Grow Your Profit 3 stars
  391. Denise Wakeman et al How to Create Effective Calls to Action 2 stars
  392. Jeff Walker Launch – 4 stars
  393. Mark Wallace Embarrassing Product Riches – 3 stars
  394. Richard J. Wallace The Start Your Own Business Bible – 5 Stars Amazon.com and Amazon.co.uk
  395. Rob Warlow Loan Sharp – 5 stars Amazon.com and Amazon.co.uk
  396. Alan Warner The Bottom Line – 4 stars
  397. Brian Charles John Warnes The Genghis Khan Guide to Business: Dynamic Bench-Marking  – 5 Stars Amazon.co.uk and Amazon.com
  398. Brian Charles John Warnes The Genghis Khan Guide to Business: Cashflow Handbook – 3 stars
  399. Kim Warren The Trouble with Strategy – 5 Stars Amazon.com and Amazon.co.uk
  400. Kim Warren Strategy Dynamics Essentials – 4 stars
  401. Harry Washburn Why People Don’t Buy Things – 4 stars
  402. Matt Watkinson The Ten Principles Behind Great Customer Experiences – 3 stars
  403. Colleen Wells and Susan Drake The Complete Idiot’s Guide to Guerrilla Marketing – 4 stars
  404. Drew Eric Whitman BrainScripts for Sales Success – 4 stars
  405. Helen Wilkie The Hidden Profit Center  – 3 stars
  406. Dr. Andy Williams SEO 2017 & Beyond – 4 stars
  407. Bard Williams The Justification Point – 3 stars
  408. Ling Wong Copywriting Alchemy: Secrets To Turning a Powerful Personal Brand Into Content That Sells – 2 stars
  409. Andrew Wood Cunningly Clever Marketing – 4 stars
  410. Kevin Wright Google AdWords – 2 stars
  411. C S Wurzberger and Pam Foster Wildly Profitable Marketing for Zoos, Aquariums and Other Animal/Nature Organizations – 4 stars
  412. Keith Yamashita Unstuck: A Tool for Yourself, Your Team and Your World 4 stars
  413. Steve Young Emotional Intelligence for Marketing – 1 star
  414. Ehsan Zarei Fitness Marketing Ideas – 1 star
  415. Summary: The E-Myth Revisited: Review and Analysis of Gerber’s Book – 5 Stars – Amazon.com and Amazon.co.uk
  416. Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards – 4 Stars
  417. Summary: Getting Everything You Can Out Of All You’ve Got by Jay Abraham – 4 stars
  418. Summary: The Tipping Point by Malcolm Gladwell – 4 stars
  419. Summary: The Ultimate Sales Machine Chet Holmes – 4 stars
  420. Summary: Review and Analysis of Masterson’s Book: Ready, Fire, Aim – 4 stars
  421. Summary: The E-Myth Enterprise Michael Gerber – 3 stars
  422. Summary: Awakening the Entrepreneur Within Michael Gerber – 3 stars
  423. Summary: The Fifth Discipline…In 15 Minutes – 3 stars

This list also includes books titled Summary. Somebody had the brilliant idea to go through the popular business books and take out the waffle and distractions so that you can focus on the important messages. It always saves time and sometimes it’s an improvement or just as good but for the great books, the extra details are often missed.

The first list of books looks at all aspects of making more money in your business. This second list looks at how you can invest your money to diversify your wealth against risks and also looks at the wider strategic environment in terms of economics, politics, energy and green issues.

  1. Aberdeen Asset Management Cautionary tales for the modern investor – 4 stars
  2. Andrew Abraham Trend Following Mentor – 3 stars
  3. Mike Berners-Lee and Duncan Clark The Burning Question – 4 stars
  4. David Boyle Broke: Who Killed the Middle Classes? – 2 stars
  5. Gordon Brown Where There’s Greed: Margaret Thatcher and the Betrayal of Britain’s Future – 3 stars
  6. Steve and Holly Burns Moving Averages 101 – 4 stars
  7. Edward Cheung Demographics and the Stock Market Crash of 2015 – 2016 – 3 stars
  8. Andrew Craig How to Own the World – 4 stars
  9. Satyajit Das A Banquet of Consequences – 4 stars
  10. Lindsay David Print: The Central Bankers Bubble – 3 stars
  11. Harry S. Dent Jr The Demographic Cliff – 3 stars
  12. Richard Duncan The New Depression – 4 stars
  13. Mohamed A El-Erian The Only Game in Town – 3 stars
  14. Mebane Faber Global Value: How to Spot Bubbles, Avoid Market Crashes, and Earn Big Returns in the Stock Market – 3 stars
  15. Mebane Faber The Ivy Portfolio: How to Invest Like the Top Endowments and Avoid Bear Markets – 3 stars
  16. Peter Foster Why We Bite the Invisible Hand – 4 stars
  17. Lee Freeman-Shor The Art of Execution – 5 stars Amazon.com and Amazon.co.uk
  18. James K Galbraith The Predator State – 3 stars
  19. Richard Grainger How To Survive A World Headed For Collapse – 4 stars
  20. Wesley Gray, Jack Vogel & David Foulke DIY Financial Advisor – 4 stars
  21. Tim Hale Smarter Investing – 3 stars
  22. Alan Harvey Demand Side Economics – 4 stars
  23. Richard Heinberg The End of Growth – 5 stars Amazon.com and Amazon.co.uk
  24. Richard Heinberg Snake Oil: How Fracking’s False Promise of Plenty Imperils Our Future – 4 stars
  25. Richard Heinberg Afterburn: Society Beyond Fossil Fuels – 3 stars
  26. John Hulton DIY Simple Investing – 4 stars
  27. Tim Jackson Prosperity without Growth – 4 stars
  28. Mervyn King The End of Alchemy – 4 stars
  29. Robert T Kiyosaki Rich Dad Poor Dad – 4 stars
  30. Jeremy K. Leggett The Energy of Nations – 4 stars
  31. Michael E. Lewitt The Committee to Destroy the World – 3 stars
  32. Dale C. Maley Is Portfolio Rebalancing Worth It? – 3 stars
  33. Thierry Malleret Disequilibrium – 5 stars Amazon.com and Amazon.co.uk
  34. Thierry Malleret Six Global Mega-Trends and How To Make Them Work For You – 4 stars
  35. Frank Marshall The Best Trading Lessons of Jesse Livermore 3 stars
  36. JB Marwood Trend Following 101 – 4 stars
  37. Michael Mattie The Global Addiction to QE – 3 stars
  38. John Mauldin and Jonathan Tepper Code Red – 4 stars
  39. Robert D McHugh The Coming Economic Ice Age – 3 stars
  40. Roger McKinney Financial Bull Riding – 4 stars
  41. John McQuilkin Index Funds – 3 stars
  42. Tim Morgan Life After Growth – 4 stars
  43. Christo Nel Get Ready, Be Prepared: A global crash in the financial markets is coming – 2 stars
  44. Dmitry Orlov Five Stages of Collapse – 2 stars
  45. John Palatine Trading Trends to Maximize Returns – 3 stars
  46. Ann Pettifor Just Money: How Society Can Break the Despotic Power of Finance – 2 stars
  47. Tim Price Investing Through the Looking Glass – 4 stars
  48. James Rickards The Death of Money – 4 stars
  49. Paul Craig Roberts The Failure of Laissez Faire Capitalism and Economic Dissolution of the West – 4 stars
  50. Craig Rowland The Permanent Portfolio – 5 stars Amazon.com and Amazon.co.uk
  51. Jason Schenker Recession-Proof 4 stars
  52. David Skarica Bear Market Rising – 3 stars
  53. Christopher Snowdon The Spirit Level Delusion – 4 stars
  54. Michael Snyder The Beginning Of The End – 3 stars
  55. Ben Stein and Phil DeMuth Yes, You Can Time the Market! – 4 stars
  56. Lynn A Stout The Shareholder Value Myth – 2 stars
  57. Alton Swanson Market Timing – 3 stars
  58. Alton Swanson Relative Strength Index – 3 stars
  59. Michael Swanson The Stock Market Bubble Bust Of 2015 And Beyond – 4 stars
  60. Adair Turner Between Debt and the Devil: Money, Credit, and Fixing Global Finance – 4 star
  61. George R Tyler What Went Wrong: The Big Picture: How the 1% Hijacked the American Middle Class – 3 stars
  62. Richard Wilkinson and Kate Pickett The Spirit Level – 1 star
  63. Glenn Wilson RSI Trading – 3 stars

Paul Simister through his company Planning & Control Solutions Ltd is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk/Amazon.com.

Have I Missed Your Favourite Business Books?

I’m addicted to browsing Amazon but some books sneak past me. I haven’t reviewed all the books I’ve read yet and I’m still adding to the list.

If I’ve missed a book you think is really good and other business owners should know about, please leave me a comment at the bottom of the page.

Do You Need Help Applying The Ideas In Business Books

I offer a free 60 minute “Business SOS” for any UK based business owner I believe I can help. While I hope to get some clients through the process, there’s no obligation created on you to buy my services.

If you don’t feel ready for my 60 minute free Business SOS – Second Opinion Session, you might like to read something I’ve written, I recommend The Six Steps Profit Formula which focuses on attracting, converting and keeping customers.

Would You Prefer To Watch Videos And Listen To Audio Recordings Instead Of Reading?

Is Your Business In Trouble, Struggling, Stuck Or Simply Not Growing As Fast As You Would Like?

This is a link to an exceptional business growth training system. When I saw this, I gave up all ideas of developing my own information product because I can’t develop anything as comprehensive or as well presented. I am an affiliate so, if you decide to try it, I will receive a commission.

Is Your Business In Trouble, Struggling, Stuck Or Simply Not Growing As Fast As You Would Like?

See My Review Of The Training

Navigation

Profit & Cash Flow BooksMarketing, Sales & Strategy BooksFinance & Performance Measurement BooksStarting A Business BooksInside Your BusinessDifficult Times BooksClearer Thinking BooksWider Environment & Investment BooksSpecific Niche Books