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How To Create An Information Product

Rich Schefren is one of my business heroes, and here he gives advice on how to build a flagship product your customers buy for life in this 2-hour video.

Rich first came to my attention with his excellent Business Growth System coaching/training program back in 2007 or 2008.

The foundation for a successful and sustainable business is to have a high-quality, flagship product that’s packaged in an irresistible offer.

Here is the video.

In this video, he discusses the Founders Club which was one of my favourite Internet marketing membership sites.

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