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The full title of this book by Jo DiMisa is

The Fisherman’s Guide To Selling: Reel in the Sale – Hook, Line, and Sinker

In my review posted on Amazon.co.uk, I gave the book 3 Stars. This means it is worthwhile.

Here is my book review.

The metaphor got tedious for me as someone not interested in fishing

I’ve come across fishing as a metaphor for selling a few times. It’s one I think works well and I’ve even used it myself to explain why you need to sub-divide your market to create marketing which is more likely to create enquiries from customers.

It’s easy to understand you need to decide which type of fish you want to catch first before doing whatever is necessary to catch the fish. You have to look in the right place, you have to use the right bait and you need the skills to tempt the fish to bite and then land the fish.

The book introduces BAIT as an acronym, standing for budget, authority, interest and timing. This is used to qualify customers and there has long been a similar acronym with interest replaced by need.

After that, I found the author pushed the metaphor too far and it quickly became tedious. I’m not a fisherman and beyond hanging a rod out when I was young, I never have been.

It may work better for someone who enjoys fishing although there’s a risk it sends your mind off in different directions.

The book wasn’t right for me but I think it will be very useful for some salespeople.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister. I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs. Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report.

Paul Simister is a business coach who helps business owners who are stuck or struggling, to get unstuck. If your business is based in the UK, you can have a free 60 minutes Business SOS consultation with me to get you unstuck.

Sick Success by Hilary Jastram

The full title of this book by Hilary Jastram is

Sick Success: The Entrepreneur’s Prescriptions for Turning Pain Into Purpose and Profit

In my review of the book posted at Amazon.co.uk, I have the book 2 Stars.

Here is my book review.

Be very careful with this book.

I pre-ordered this book, mainly from the title and subtitle, because I had my business and career turned upside down by a series of health problems. I’ve also worked with people who have had serious health setbacks.

Unfortunately the book starts with the author’s life story. This seems indulgent. At this stage, I don’t care about her or want to know this much about her younger years. I know that sounds mean and it is a sad story but unfortunately, too many children have difficult upbringings. If I had tried the kindle sample, I’d have given up early and not bothered with the book. [continue reading…]

The B2B Marketer’s Journey by Derek Little

The full title of this book by Derek Little is

The B2B Marketer’s Journey: How to Generate More Leads with High-Performance B2B Copywriting

In my review posted on Amazon.co.uk, I gave the book 2 Stars.

Quickly skates over b2b marketing and copywriting issues

There aren’t many books about b2b copywriting because most copywriting books have a strong bias towards b2c where people can be persuaded to want a product or service based on underlying desires and emotions.

There is an opportunity to write a great b2b copywriting book. [continue reading…]

The full title of this book by Michael Masterson and John Forde is

Great Leads: The Six Easiest Ways to Start Any Sales Message

In my review posted on Amazon.co.uk, I gave the book a rating of 5 Stars. This means it is excellent and very highly recommended.

Here is my book review.

Very revealing guide building on Eugene Schwartz ideas

I was a fool. It has taken be more than 5 years to read this excellent copywriting book after buying it.

I’m struggling to justify it to myself. I read widely, not just copywriting or even marketing books but that’s no real excuse. The title perhaps undersells it and, back in July 2013, the book didn’t have all these glowing reviews. I buy a lot of books and kindle books can quickly drop outside of my eyesight unlike a physical book which nags away, demanding to be read. [continue reading…]

The full title of this book by Criss Ittermann is

How to Get Your Web Content DONE!: How to write, what to write, and why you’re writing it

In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means the book is good and well worth reading.

Here is my book review.

Short guide to your website packed with common sense

This book won’t take you long to read, probably between 30 to 60 minutes but it will lead you into taking action on your website, whether it’s a new one with blank pages or an existing, under-performing one.

I agree with much of what it says about the purpose and contents for your home page, about pages, products and services page etc. [continue reading…]

The full title of this book by Craig Simpson with Dan Kennedy is

The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

Useful guide for mass mailings but it won’t teach you how to write the sales letter

This is a useful guide to direct mail although it’s more targeted to B2C mass mailings than it is for anyone who wants to mail to B2B targets and small lists.

As is often the case when there is a bug name author sharing credit with a less known author, it us the less well known one does most of the work. To be fair, there are more chapters from Dan Kennedy than I expected. As is normal in his books, you’ll be urged to buy plenty of other DK books. [continue reading…]

Inside Story on B2B Copywriting by Tom McCauley

In my review of the book,

Inside Story on B2B Copywriting by Tom McCauley

posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means I think it is good and well worth reading.

Here is my review.

A refreshing focus on marketing to business customers

Many of the great copywriting books focus on selling to consumers by generating emotional wants and ignore the more rational b2b markets where products and services have to be bought to satisfy needs.

In fact, there is very little on offer which focuses on b2b copywriting and marketing so this book fills an important gap. [continue reading…]

The 5 M’s of Marketing

In my business coaching, I often talk to my clients about the importance of each of the 5 M’s of Marketing.

This is all about getting your ducks all lined up in a row and it’s very difficult to succeed, even if one of them is out of kilter.

What Are The 5 M’s Of Marketing?

The 5 M’s of Marketing are:

  1. The Market chosen to target.
  2. The Marketing Message used to explain the offer
  3. The Marketing Media used to carry the message to potential customers in the target market.
  4. The Measurement of marketing activities which allows you to test your ideas and to continually improve what you do.
  5. Your Marketing Mindset is the way you approach the activities including how consistent you are in what you say and do.

Let’s take a closer look at these Five M’s. [continue reading…]

The full title of this book by Michael Masterson is

The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

In my review posted on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my review.

Very interesting with an emphasis on the teaser, headline and lead

I read a lot of business books and especially about marketing. I have to admit many of them are quite dry and only appeal to my inner geek who wants more knowledge and understanding.

Thus book is different. [continue reading…]

Viable Vision by Gerald Kendall

The full title of this book by Gerald Kendall is

Viable Vision: Transforming Total Sales into Net Profits

In my review posted on Amazon.co.uk, I gave the book 4 Stars. This means it is Good and Well Worth Reading.

Here is my review.

A revolution in your business

This is a manifesto for a revolution in your business using the full combination of thinking from Eliyahu Goldratt and his theory of Constraints.

Inevitably this presents a high level view of the ideas focusing in the what to do much more than how to do it. [continue reading…]