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Differentiation By Why

7 Big Questions & Answers Of Business Success

How do you differentiate your business?

You answer the 7 big questions of business success in a way that is distinctive:

  • Who?
  • What?
  • How?
  • Where?
  • When?
  • Why?
  • How Much?

Is differentiating your business really that simple?

Yes and No.

These questions are an immensely powerful way to design your business to be different from your competitors.

But, while you have the ideas and answers, it’s not your opinion that matters in the end.

Your potential customers have the power to reward a well-designed and differentiated business.

And to get your reward, you need to motivate them by appealing to their self-interest.

You’ve probably seen the letters WIIFM before if you read business blogs.

They stand for “What’s In It For Me?”

It’s a question you must keep in your mind at all times because if you don’t, your market will ignore you.

You need to answer the 7 big questions of business success by looking through your customers eyes to make sure that what you are doing is adding value to them and strengthening your relationship.

in 3 – Your Strategic Positioning

Sex Cereal – A Breakfast Cereal To Boost Libido

I look looking for products that are new, different and innovative so when I read about Sex Cereal, I knew it had to feature in my differentiation examples.

Sex Cereal is promoted as the world’s most Passionate Cereal and the first gender-based wholefood and its promotional slogan is “big life living, fuel your fire”.

It comes in his and hers varieties.

SEXCEREAL for HIM is blended with ingredients to support testosterone.

SEXCEREAL for HER is blended with ingredients to support hormonal balance.

How I bet they wish the slogan “snap, crackle and pop” hadn’t already been taken.

In my dimensions of differentiation, this breakfast cereal comes into differentiation by what, differentiation by who and differentiation by why.

in 3 – Your Strategic Positioning