In the UK a department store called John Lewis has used a famous slogan “Never knowingly undersold” for 82 years to reassure customers that the best deals can be found at John Lewis.
If customers found the exact product cheaper elsewhere, then John Lewis would guarantee to match the retail price and refund the difference.
John Lewis did regular price checking and, where lower prices were discovered, they lowered their prices to match or beat the competition. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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