The full title of this book by Lindsay Spencer-Matthews is
“Reading Customers Minds: Why Customers Don’t Buy From You And What To Do About It“.
In my review posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means I think it is Excellent.
Here is my book review.
Very interesting and well worth reading if you have a colour screen
This interesting book is written by a psychologist with 20 years practical experience who has previously worked in sales and marketing.
The author contrasts what you know and what a customer knows using set theory diagrams. I’m a visual thinker so I like the clarity of this approach but unfortunately the diagrams don’t come out well on a standard Kindle reader with its black and shades of grey contrasts. [continue reading…]
