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Best Business Book Reviews By Paul Simister

Below you will see in reverse chronological order (the most recent first), the best of the business books I’ve read and reviewed.

The first thing you’ll notice when you click through is that they are all ranked with Four or Five Stars. This doesn’t mean I’m a nice, kind reviewer. Far from it in fact but I’m only bringing you the best of the business books.

You’ll see my name attached to three stars and two stars books on Amazon.co.uk and occasionally I’ll think a book is so bad that it’s worthy of one star humiliation.

The second thing you’ll notice if you scan through enough pages, is that there are far more Four Stars reviews than books worthy of Five Stars. The truth is that it’s much easier to be Good than to be Excellent.

You can just see the Five Stars Business Books.

The third thing you’ll notice is that my interests are wide ranging. I have split the books into smaller categories using tags and I’ll add links that let you jump straight to the particular type of business book you’re after.

I suggest to you that using these tags make it much easier to find the book(s) you want unless you fall on the right place through Google.

Business Books For WomenBusiness NovelsBusiness PlanningBusiness Start-UpBusiness StrategyBusiness TurnaroundCoachingCopywritingCustomer ServiceDifferentiation StrategyEconomicsEnergy & EnvironmentalFinanceGetting UnstuckInner GameInternet MarketingInvestmentKPI & Performance MeasurementLeading Your TeamMarketingMarketing PsychologyPersuasionPricingProfit ImprovementProject ManagementRecessionRetail BusinessSales TrainingSocial MediaSpecific Niche MarketSystemsTheory Of ConstraintsThinking – Understanding Buyers

I also have links by pages after this first one – page 2, 3, 4, 5, 6, 7, 8. 9, 10. 11. 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29. 30, 31, 32, 33, 34, 35, 36

In my review of the book

Lorrie Morgan-Ferrero’s Quick Start Guide to Writing Red Hot Copy

posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

A very user friendly guide to writing copy with one big drawback

This is a very easy book to read and understand in contrast to some of the heavyweight tones on copywriting.

The author explains an interesting process of writing copy which, after her extensive experience, doesn’t involve starting with the headline and lead. [continue reading…]

in Best Business Books

Magnetic Marketing by Dan Kennedy – 5 Stars

The full title of this book by Dan Kennedy is

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

In my review posted on Amazon.co.uk, I gave the book a Five Stars rating. This means it is Excellent and Very Highly Recommended.

Here is my book review.

Another tasty morsel from a master of direct marketing

Magnetic Marketing is the name of the author’s most famous premium priced course and it’s the one that has helped make his excellent reputation.

Kennedy didn’t invent direct response marketing – its origins go back at least as far as the late 19th century – but he’s done a great job of bringing it to the attention of business owners and entrepreneurs along with others including Jay Abraham. I’ve always felt Kennedy was stronger on the initial aspect of attracting new customers while Abraham was better at expanding the backend, that is the ongoing business with the customers. Books by both deserve a place on the bookshelf of a well read business owner. [continue reading…]

in 4 – Lead Generation, 5 – Lead Conversion, 6 – Revenue Regeneration, Best Business Books

The full title of this book by Craig Simpson with Brian Kurtz is

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

In my review of the book posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

I wish I hadn’t ignored this excellent book for so long after buying

I’m ashamed to say I bought this book in November 2016 and hadn’t even opened my Kindle copy until January 2019. Why? Well I tend to go on buying binges and there’s the constant risk I start my next buying binge before I’ve worked my way through my last purchases.

The problem was I don’t like the main title – The Advertising Solution – or the subtitle if I’m getting picky because it mentions brands. After I’d bought it, I’d forgotten it was based on the work of six direct response marketing legends. Nor did my unfamiliarity with the main author – Craig Simpson – help me. It became a book to read some time, not next [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

Breakthrough Copywriting by David Garfinkel – 5 Stars

The full title of this book by David Garfinkel is

Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

Important new structures for copywriting

I started listening to the author’s excellent weekly copywriting podcast because I thought I’d enjoyed his book. Then he started referring to ideas I was unfamiliar with and I discovered I’d bought the book several years ago but not actually read it.

I’ve quickly put this mistake right and I wish I hadn’t allowed myself to get distracted. [continue reading…]

in Best Business Books, Copywriting

The Boron Letters By Gary Halbert

In my review of this book

The Boron Letters By Gary Halbert

posted on Amazon.co.uk, I gave it four stars. This means I think it is good and worth reading.

Here is my book review.

“Babblings” of a great copywriter from prison

I first read these letters written by the author to his son from prison on the Gary Halbert Letters website and bought the book to add to my copywriting and marketing library.

These letters date back to 1984 so don’t expect tips about the Internet, email and social media. Instead expect advice that goes deeper than modern media. Their purpose was to teach his youngest son about marketing and life. [continue reading…]

in Best Business Books

Smart Marketing for Engineers by Rebecca Geier

The full title of this book by Rebecca Geier is

Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. It is good and well worth reading.

Well worth reading if you work in a large electronics company

There are few marketing books which look at B2B marketing issues and those that focus on selling technical products or services to engineers are rare and precious.

This one looks at the post Internet development of inbound marketing, sometimes called content marketing. It’s about establishing credibility so customers come to you when they want to buy. This contrasts with traditional marketing where businesses blast out marketing messages to anyone and everyone who might buy some time. [continue reading…]

in Best Business Books

Internet Business Manifesto by Rich Schefren

The full title of this report turned into a book by Rich Schefren is

Internet Business Manifesto: A Big Business Was Just A Small Business That Did The Right Things. A Wealthy Business Owner Was An Opportunity Seeker Who Became An Entrepreneur

In my review posted on Amazon.co.uk, I gave the book a rating of Stars. I need to explain.

Here is my review.

How much? That’s ridiculous

It was hard rating this legendary report on Internet marketing at the 3 stars level but let me explain my rating.

1 Star for anyone trying to charge £396 for a printed version of this promotional report. It was available online for free for 10 or more years as a PDF. It’s not worth it at these prices.

5 Stars for the original impact the report had on Internet marketers in general and on me in particular.

Back in the mid 2000s, Internet marketing was often promoted as an easy way to make big money. Thinking back, this was strange when there seemed to be new, essential to know techniques coming out every few weeks. [continue reading…]

in Best Business Books, Internet Marketing, Other Business Books

101 Headline Templates That Crush It by GN Reed

The full title of this book by GN Reed is

101 Headline Templates That Crush It: How To Get Your Emails Opened Fast

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

The headline is the “ad for the ad”

All copywriters who get paid for results know the importance of the headline in its role as the ad for the ad.

If you’re sceptical, you just needs to reflect what happens when you read a newspaper, in print or offline. You read the headlines and if relevant it interesting, you’ll read further. Otherwise you don’t have the time to read everything. [continue reading…]

in Best Business Books

How to Write Copy That Sells by Ray Edwards

The full title of this book by Ray Edwards is

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Strong on copywriting techniques

The author is an American copywriter with more than 30 years experience and has written a wide-ranging book on writing copy.

As you’d expect, the book is easy to read. It flows nicely and us very clear. There is also a helpful summary at the end of each chapter. [continue reading…]

in Best Business Books

Copy Logic! by Michael Masterson & Mike Palmer

The full title of this book by Michael Masterson & Mike Palmer is

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

Good for professional copywriters, not so relevant for others

This is an interesting book which introduces ways to review draft copy.

The traditional approach is based on criticism. The headline is no good, the lead is weak, the guarantee is too waffly. .. all of which puts the copywriters on the defensive and doesn’t really point to improvements, just to areas if weakness. [continue reading…]

in Best Business Books