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Al Ries

In my review of

Summary: Positioning: The Battle for Your Mind: Review and Analysis of Ries and Trout’s Book

posted on Amazon.co.uk, I gave the summary 4 Stars. This means it is Good and Well Worth Reading.

Here is my review.

Good summary of a classic marketing book

There are a vast number of marketing books available through Amazon but a few stand out as landmarks in the development of marketing and the underlying book for this summary is one of them. [continue reading…]

in Best Business Books

In my review of

Summary: The 22 Immutable Laws of Marketing: Review and Analysis of Ries and Trout’s Book

posted on Amazon.co.uk, I gave the summary 4 Stars.

Here is my review.

The big picture of marketing

As a general rule, I think it’s well worth reading summary books by Trout and Ries. Books of X laws or Y tips or Z rules are particularly suitable because curiosity drives you to want to know what they are. [continue reading…]

in Best Business Books

In my review of

Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book

posted on Amazon.co.uk, I gave it 4 Stars.

Here is my review.

How military strategy can be used in business

It’s many years since I read the full book but it’s one I’ve been intending to go back to and review. When I saw this summary available through my kindle unlimited subscription, it instantly appealed.

Just as armies fight over territories and the people in them, businesses fight over customers. The methods of waging war have changed dramatically over the centuries while the strategies have remained constant. [continue reading…]

in Best Business Books

In my review of

The 22 Immutable Laws Of Branding by Al Ries and Laura Ries

posted on Amazon.co.uk, I gave the book a rating of Four Stars.

This means I think it is Good and Well Worth Reading.

Here is my book review.

Branding in terms of what the brand stands for

This is a no nonsense guide explaining how to build a brand for your business which attracts customers and increases sales and profits.

There is a big business branding issue that small companies shouldn’t copy. I hate much of the advertising done by big businesses and the way that encourage small businesses to waste their money doing stuff which doesn’t have a chance of working. [continue reading…]

in Best Business Books