by Paul Simister
on August 8, 2016
The full title of this book by C S Wurzberger and Pam Foster is
“Wildly Profitable Marketing for Zoos, Aquariums and Other Animal/Nature Organizations: Attract more customers and profits with this hands-on field … marketing and other effective strategies.”
In my review posted on Amazon.co.uk, I gave it a rating of Four Stars. This means I think it is Good.
Here is my book review.
A good book for anyone who has an animal attraction type business who wants to learn about marketing.
I’m a big believer in the idea of marketing books for specific markets but I find that they rarely live up to potential.
As a business coach, I’m very familiar with the main marketing techniques but, when I get a new client in an unusual business (in this case an alpaca farm), I dip into these speciality books. [continue reading…]
by Paul Simister
on May 26, 2016
The full title of this book by Carol Wain and Jay Conrad Levinson is
“Guerrilla Tourism Marketing: Increase Your Profit by Leveraging Marketing, Technology and Relationships“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be Good.
Here is my book review.
A Very Good Book For Hotel Type Businesses
I am a big believer in marketing books targeted at specific niches because I think the hardest business to market is your own. The closer examples of good practice are to your own business, the easier it is to see their power and practicality.
I’m also a believer in the principles of Guerrilla Marketing but, unfortunately, this leading brand of small business marketing advice has been spread in too inconsistent a way as the creator, Jay Conrad Levinson teamed up with others who did the writing. This is one of the best. [continue reading…]
