In my review of
Summary: Positioning: The Battle for Your Mind: Review and Analysis of Ries and Trout’s Book
posted on Amazon.co.uk, I gave the summary 4 Stars. This means it is Good and Well Worth Reading.
Here is my review.
Good summary of a classic marketing book
There are a vast number of marketing books available through Amazon but a few stand out as landmarks in the development of marketing and the underlying book for this summary is one of them. [continue reading…]
The full title of this book by Laura Ries is
“Visual Hammer: Nail your brand into the mind with the emotional power of a visual“.
In my review of the book on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.
Here is my book review.
Well worth reading – makes effective marketing sound like common sense
This is one of those books that makes effective marketing sound like common sense but it’s rarely practised effectively in the real world.
The author accepts her father’s idea that the key role of a brand is to establish a unique or dominant position in the mind of its customers. [continue reading…]