In my review of
posted on Amazon.co.uk, I gave the summary 4 Stars. This means it is Good and Well Worth Reading.
Here is my review.
There are a vast number of marketing books available through Amazon but a few stand out as landmarks in the development of marketing and the underlying book for this summary is one of them. [continue reading…]
In my review of
posted on Amazon.co.uk, I gave the summary 4 Stars.
Here is my review.
As a general rule, I think it’s well worth reading summary books by Trout and Ries. Books of X laws or Y tips or Z rules are particularly suitable because curiosity drives you to want to know what they are. [continue reading…]
In my review of
posted on Amazon.co.uk, I gave it 4 Stars.
Here is my review.
It’s many years since I read the full book but it’s one I’ve been intending to go back to and review. When I saw this summary available through my kindle unlimited subscription, it instantly appealed.
Just as armies fight over territories and the people in them, businesses fight over customers. The methods of waging war have changed dramatically over the centuries while the strategies have remained constant. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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