by Paul Simister
on December 7, 2015
In my review of
The 22 Immutable Laws Of Branding by Al Ries and Laura Ries
posted on Amazon.co.uk, I gave the book a rating of Four Stars.
This means I think it is Good and Well Worth Reading.
Here is my book review.
Branding in terms of what the brand stands for
This is a no nonsense guide explaining how to build a brand for your business which attracts customers and increases sales and profits.
There is a big business branding issue that small companies shouldn’t copy. I hate much of the advertising done by big businesses and the way that encourage small businesses to waste their money doing stuff which doesn’t have a chance of working. [continue reading…]
by Paul Simister
on June 17, 2015
The full title of this book by Laura Ries is
“Visual Hammer: Nail your brand into the mind with the emotional power of a visual“.
In my review of the book on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.
Here is my book review.
Well worth reading – makes effective marketing sound like common sense
This is one of those books that makes effective marketing sound like common sense but it’s rarely practised effectively in the real world.
The author accepts her father’s idea that the key role of a brand is to establish a unique or dominant position in the mind of its customers. [continue reading…]
