The full title of this book by Tim Coe is
Your Utterly Seductive Proposal: Make your clients and offer they can’t refuse
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Here is my review.
The emphasis on being different
I like the idea of taking the old USP concept (unique sales proposition in America or unique selling point in the UK) and updating it to the Utterly Seductive Proposal.
I agree that the original concept looked at the differentiation concept from the perspective or the seller more than the buyer and sadly that’s true of a lot of marketing. [continue reading…]
