The full title of this book by Andy Cunningham is
“Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition“.
Normally I have a simple rule, the book has to earn four stars to be considered worthy of featuring on this blog. I only gave this book Three Stars in my review at Amazon.co.uk and yet, I’ve decided to feature it.
Let me explain why.
It’s a specialised technology strategic marketing book masquerading as a book written for the general market. As a result, I graded it as Three Stars, but, if it had included Technology Businesses in the title/subtitle, I’d have given it Four Stars.
Here is my review.
Very interesting for technology based businesses (Four Stars) but for the rest Three Stars
This book about positioning is interesting since it says that your position in your market isn’t so much about choice but is hardwired into the type of business you have – your business DNA.
You make the most of what you are and the natural advantages you have and, if you try to go against your DNA, success will be hard if not impossible. [continue reading…]
