In my review of
Emotional Copywriting Revealed by Timothy S Van Milligan
on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.
Here is my book review.
A revealing look at emotions and how they can be used in copywriting
You’ve probably heard the maxim that people buy emotionally and then justify the purchase logically.
If you watch your own purchase decisions, you’ll see that there’s a lot of truth in it (although the thinking fast and slow issues also apply) so the issue becomes, how do you use emotion in your marketing to help encourage potential customers to buy? This book goes some of the way to answering that question. [continue reading…]
