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Behavioural Economics

Predictably Irrational by Dan Ariely

The full title of this book by Dan Ariely is

Predictably Irrational: The Hidden Forces that Shape Our Decisions

In my review posted on Amazon.co.uk, I gave the book Four Stars which means it is Good and Well Worth Reading.

Here is my book review.

A fascinating subject

The strange way our brains can be “tricked” into making certain decisions is a fascinating subject.

While behavioural economics is a new discipline, Dan Ariely is the popular guru, charismatic in interviews. [continue reading…]

in Best Business Books