The full title of this book by Dan Ariely is
Predictably Irrational: The Hidden Forces that Shape Our Decisions
In my review posted on Amazon.co.uk, I gave the book Four Stars which means it is Good and Well Worth Reading.
Here is my book review.
A fascinating subject
The strange way our brains can be “tricked” into making certain decisions is a fascinating subject.
While behavioural economics is a new discipline, Dan Ariely is the popular guru, charismatic in interviews. [continue reading…]