≡ Menu

Predictably Irrational by Dan Ariely

The full title of this book by Dan Ariely is

Predictably Irrational: The Hidden Forces that Shape Our Decisions

In my review posted on Amazon.co.uk, I gave the book Four Stars which means it is Good and Well Worth Reading.

Here is my book review.

A fascinating subject

The strange way our brains can be “tricked” into making certain decisions is a fascinating subject.

While behavioural economics is a new discipline, Dan Ariely is the popular guru, charismatic in interviews.

The book has some nuggets that will open your mind, either to how you are being influenced as a buyer or how you can influence your customers.

The book is a bit long-winded as I suspect many readers don’t need to know the ins and outs of the experiments.

You can get it from Amazon.co.uk and Amazon.com


Get To Know Me





Similar Posts:

 Name: Email: We respect your email privacy 
{ 0 comments… add one }

Leave a Comment