Predictably Irrational by Dan Ariely

by Paul Simister on May 29, 2018

in Best Business Books

The full title of this book by Dan Ariely is

Predictably Irrational: The Hidden Forces that Shape Our Decisions

In my review posted on Amazon.co.uk, I gave the book Four Stars which means it is Good and Well Worth Reading.

Here is my book review.

The strange way our brains can be “tricked” into making certain decisions is a fascinating subject.

While behavioural economics is a new discipline, Dan Ariely is the popular guru, charismatic in interviews.

The book has some nuggets that will open your mind, either to how you are being influenced as a buyer or how you can influence your customers.

The book is a bit long-winded as I suspect many readers don’t need to know the ins and outs of the experiments.

You can get it from Amazon.co.uk and Amazon.com

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