The full title of this book by Dan Ariely is
Predictably Irrational: The Hidden Forces that Shape Our Decisions
In my review posted on Amazon.co.uk, I gave the book Four Stars which means it is Good and Well Worth Reading.
Here is my book review.
A fascinating subject
The strange way our brains can be “tricked” into making certain decisions is a fascinating subject.
While behavioural economics is a new discipline, Dan Ariely is the popular guru, charismatic in interviews.
The book has some nuggets that will open your mind, either to how you are being influenced as a buyer or how you can influence your customers.
The book is a bit long-winded as I suspect many readers don’t need to know the ins and outs of the experiments.
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