The full title of the book written by Eliyahu Goldratt and with Ilan Eshkoli and Joe Brownleer is
“Isn’t It Obvious?: A Business Novel on Retailing Using the Theory of Constraints“.
In my review at Amazon.co.uk, I rated the book at the FOUR Stars level which means I think it is good to very good.
Here is what I wrote.
TOC in a retail setting with wider lessons
This is another business novel explaining the ideas behind the Theory Of Constraints. To make it a snappier read, Eli Goldratt worked with screenwriters who were well used to regularly revising their work.
It is based on a retail business in home textiles in the US. I can’t remember the exact numbers but there are about 100 stores organised into about 10 regions. [continue reading…]
The full title of this short book by Scott McKain is
“Digging Wells and Building Fences: Discover the Steps to Combat Showrooming, Converge Physical & Digital Retailing, and Create Customers for Life“.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider the book to be in the range of good to very good.
Here is my book review.
A very useful book to help you to think about retail showrooming
Have you ever seen something you like in a retail store, taken out your phone and gone to Amazon? I have. I’d probably justify it, if challenged, by saying I wanted to read the reviews but I can’t help but notice the price too.
This is the problem of showrooming. It’s defined as using a physical retail store to find products you want but buying on the Internet. It’s a significant issue for the retail chains bearing the costs of the physical stores and service staff but not receiving any of the revenue to compensate. [continue reading…]
The full title of this book by Jay Conrad Levinson, Elly Valas and Orvel Ray Wilson is
“Guerrilla Retailing Unconventional Ways to Make Big Profits From Your Retail Business“.
In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Interesting look at unconventional ideas to help increase retail sales
There are many Guerilla Marketing books written with the involvement of the late Jay Conrad Levinson. This is sub-titled “Unconventional Ways To Make Big Profits From Your Retail Business” and I thought it delivered exactly that.
While Jay Levinson’s name goes first on the book cover as the creator and owner of the Guerrilla Marketing brand, I know from previous books that most, if not all the writing has been done by the other two authors. [continue reading…]