by Paul Simister
on December 23, 2016
The full title of this book by Robert Bly is
“The Perfect Sales Pitch: A Complete Do-it-Yourself Guide to Creating Brochures, Catalogs, Fliers and Pamphlets“.
In my review on Amazon.co.uk, I rated the book at the Four Stars level. This means I consider it to be good to very good.
Here is my book review.
Quaint but still helpful and relevant
This book was published in 1994. A great deal has changed in the twenty odd years since then in terms of the Internet, PCs, digital photographs and developments in the printing industry.
Some of it is quaint but there is plenty in here that is still relevant and useful. [continue reading…]
by Paul Simister
on December 8, 2015
The full title of this book by Bob Bly is
“The Copywriter’s Handbook: A Step-by-step Guide to Writing Copy That Sells“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A good guide for someone who wants to be a freelance copywriter
This is considered to be a modern classic. Advertising legend David Ogilvy wrote “I don’t know a single copywriter whose work would not be improved by reading this book. And that includes me.”
I bought it after a recommendation from a client who was a copywriter and because of the rave reviews on Amazon.com. The back cover says that it is for anyone who writes or approves copy including entrepreneurs. I see it more for beginners and aspiring freelance copywriters. [continue reading…]
by Paul Simister
on December 3, 2015
The full title of this book by Bob Bly is
“How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales“.
In my review on Amazon.co.uk, I gave it a rating of Four Stars. This means that it is Good and Well Worth Reading.
Here is my book review.
The world needs more focus on transactional offers and this is a good start
Legendary copywriter Gary Halbert said “Your offer is by far the most important element in the entire sales message”.
It doesn’t make much sense then that the offer gets little attention in many of the copywriting guides which focus more on creating great headlines and writing bullet points to make the reader intensely curious. [continue reading…]
