The full title of this book by Robert Bly is
“The Perfect Sales Pitch: A Complete Do-it-Yourself Guide to Creating Brochures, Catalogs, Fliers and Pamphlets“.
In my review on Amazon.co.uk, I rated the book at the Four Stars level. This means I consider it to be good to very good.
Here is my book review.
Quaint but still helpful and relevant
This book was published in 1994. A great deal has changed in the twenty odd years since then in terms of the Internet, PCs, digital photographs and developments in the printing industry.
Some of it is quaint but there is plenty in here that is still relevant and useful.
The Internet has reduced the need for brochures, catalogues, flyers (or, in the book, fliers) and pamphlets but they still play a vital part in connecting customers and suppliers in some markets.
These days, an important role of a flyer or leaflet is to create the initial push to encourage prospective customers to go online to find out more. Without that stimulus, the customer either doesn’t know what to search for or doesn’t have any reason to search.
Most modern marketing books say little about how to prepare these items so a specialist book is a useful addition to a library of marketing references. This is worth buying if you can find a second hand copy available for a low cost.
It is available to buy from Amazon.co.uk and Amazon.com.
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