Planning Your Business Strategy and
Creating Your Offers
This is step 2 in the Nitro Blueprint System for developing a successful online business and I continue to be very impressed with the Nitro system.
Business Plans Don’t Have To Be Long and Boring
Read any book or guide to starting a business and you will be told that you need to write a business plan.
I completely agree but often people fail to distinguish between two totally different plans:
- A business plan to act as a guide to the entrepreneur/business owner as the business develops and to capture the current thoughts about the business and its future.
- A business plan to take to a bank or other someone else to help you to raise finance.
These are totally different purposes.
If you don’t need to raise cash then the plan is for you and has to capture the logic of:
- What you will sell to whom
- Why they should buy
- How they will find out about your products or service
- How you are going to supply your product
- How you are going to make sure that you make a profit and a reasonable estimate of your expected results over the first 12 months.
No over-complicated numbers, no summary of the management but a simple document that records your current ideas and logic.
Just writing down the plan will force you to think and the value is in your thinking and considering different alternatives and not in a fancy 50 page plan which changes within days of being completed.
Nitro Agree
I was pleased to see that in Step 2 Planning Your Business and Creating Your Offers Nitro agree.
In fact they don’t call it a business plan but a business map which is intended to be a fun way to capture the big picture of your business idea with 5 key parts including a few key numbers.
If you are scared of numbers and accounts then don’t be.
Just get a pen and paper or create a simple spreadsheet and start “playing with numbers”. I recommend that you wear different hats to do different forecasts:
- An optimistic one which can be used to show how much your business could make if things go well (and if this doesn’t excite you then you have probably picked the wrong niche),
- A realistic one of what you think may happen based on your research and
- A pessimistic version where things take longer than expected, initial take up is less than you hoped and your prices are less.
Just focus on the major drivers of your business so it may be:
- Number of leads
- Percentage of leads converted into orders possibly with a time lag
- Number of orders - this is 1 x 2
- Average profit per order
- Your contribution or gross profit = 3 x 4
- Your overhead costs
- Your net profit = 5-6
That doesn’t look too scary does it?
If you have a continuity program (recurring income) you would then have a separate section between 5 & 6 to capture the profit from the ongoing income which should build up nicely.
Creating Your Offers
The Nitro Blueprint System is keen to make sure that you have set a direction and also in Step 2, you are asked to start thinking about how your are going to pitch your product to prospective customers. It is revised and polished later but in this section, you are just asked to start formulating your ideas.
Conclusion
I remain very positive about the Nitro Blueprint System but I think I have said before, it is not a quick and easy solution as it requires focus and regular investments of time.
If you are thinking of buying, you can see the sales letter or the Nitro videos or wait as I continue my slower than expected walk-through of the process and my review of the Nitro Blueprint System.
