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4 – Lead Generation

Magnetic Marketing by Dan Kennedy

The Advertising Solution by Craig Simpson with Brian Kurtz

Great Leads by Michael Masterson and John Forde

The 5 M’s of Marketing

The Architecture of Persuasion by Michael Masterson

How to Write Sales Letters that Sell by Drayton Bird

The Propensity To Buy Matrix

How To Write A Good Advertisement by Victor Schwab

Rethink Your Marketing by Tom Shapiro