by Paul Simister
on March 24, 2014
The full title of this book by Henneke Duistermaat is
“How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers“.
In my review at Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Short guide to help busy business owners to improve their websites
his is a well written, short book that covers the basics of copywriting for websites by an author based in Manchester, UK.
There are six chapters:
1 How are you writing for?
2 Benefits and problems.
3 Your value proposition.
4 How to write persuasive website content.
5 How to edit your text.
6 How to optimize your web copy for search engines. [continue reading…]
by Paul Simister
on March 10, 2014
The full title of this book by Jamie Sylvian is
“Newspaper & Magazine Advertising That Works: A Simple 10 Step Guide to Creating Adverts that Get the Phone Ringing“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
For business owners who want more customers
This is a very short, straightforward guide to help owners of small businesses to make better use of advertising in newspapers and magazines. Marketing advisors and copywriters who are knowledgeable in direct response advertising won’t gain much, if anything, from it. [continue reading…]
by Paul Simister
on May 22, 2013
The Brain Audit : Why Customers Buy
(And Why They Don’t) by Sean D’Souza
Book Review rating – 5 Stars
The Brain Audit by Sean D’Souza is an excellent book about creating a compelling sales message that appeals to your buyers brains without resorting to sleazy tactics.
The Red Bags Metaphor
At the beginning of the book, Sean sets up his copywriting system with a powerful metaphor.
Imagine going to the airport with seven bags and checking them in. You get on the flight and land. After passport control you make your way to the luggage carousel or conveyor belt.
Sean’s question is…
“When do you walk away?” [continue reading…]
by Paul Simister
on May 21, 2013
Tested Advertising Methods by John Caples
Book Review Review – 5 Stars
Tested Advertising Methods : Fifth Edition by John Caples and revised by Fred E. Hahn is considered to be a direct response marketing classic.
John Caples was a naval engineer turned advertising man, and like all engineers, he thrived on feedback and analysis.
The only thing that interested him was advertising that sold and he systematically tested small changes to see if he could find things that worked even better.
The great thing about testing when it’s done properly is that, whatever the results, there are lessons to be learnt. [continue reading…]
