The full title of this book by Sandra Fox is
Growing Customer Lifetime Value: Retention & Renewal
In my review of this book posted on Amazon.co.uk, I gave it Three Stars, meaning Worthwhile.
Here is my book review.
For information marketers
When I downloaded this book, I hadn’t appreciated it was focused on helping information marketers like paid newsletter subscribers and membership websites. Unfortunately I was hoping for something for ordinary products and services.
If you’re an information marketer, I think you’ll find this helpful but, if you’re not and you want a broader theme, I recommend you skip it. Some of the ideas will still apply but there should be better books available.
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