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Roy Furr

Brian Kurtz Lessons From The Titans Of Copywriting

Brian Kurtz is a direct marketing legend who worked with Marty Edelston to turn Boardroom, Inc. (now Bottom Line Publications) into a remarkably successful information publisher. They did it by finding the very cream of copywriters.

Here is an interview between Brian and copywriter Roy Furr. Roy is the copywriter Brian choose to write the copy for a memorial event to celebrate the life and achievements of Marty Edelston. It was called The Titans of Direct Response.

Here is how Roy describes this recorded interview:

“I asked Brian to come up with ONE BIG LESSON he got from each of the Titans.
… One big reason why he’d invited each to take part in the event.
It turned into a rapid-fire session of lessons on marketing, business, and life.”

It’s 55 minutes long but it’s a great way to spend the time.

I’ll also take this opportunity to recommend Brian’s book called Overdeliver (link to Amazon.co.uk or Amazon.com). I’m not sure where my 5 star review has gone as it’s not on Amazon or this website. Sometimes I have had trouble posting so, hopefully, my tablet has captured it.

 

in 4 – Lead Generation, 5 – Lead Conversion, Copywriting