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Copywriting

What Happened To Seth Czerepak?

Back in 2016, I read two copywriting books by Seth Czerepak. The first in particular, The 24 Hour Marketing Miracle is excellent and was given 5 stars in my review. The second The Sexy Sales Letter Formula isn’t quite so good and is rated at 4 stars.

At this stage, I thought he was a rising star of the copywriting and direct marketing world. He was even given an excellent endorsement by Dan Kennedy. However, when I clicked over to his website to find out more, I found missing pages. In fact, everything on his website, except the home page had disappeared or become disconnected from what I could see.

I’d check every few months but found nothing new. I increased the time gaps, because, every time, I had to look up his name. [continue reading…]

in Copywriting

The Gift Of Clean Water And Boost Your Copywriting Skills

For years I’ve been disgusted by the horrific problems created by “dirty water” around the world but particularly prevalent in Africa.

I’ve meant to made a donation to a clean water charity. As I explain below, I love Africa.

As Americans say “Shoulda, coulda, woulda”.

I’m ashamed to say I did nothing.

That changed last night when I received an email from Brian Kurtz (of Bottom Line / Boardroom fame). I watched a video from Charity:Water that was incredibly inspiring and a made a commitment. A commitment I’ve honoured this morning by setting up a monthly donation. [continue reading…]

in Copywriting, Good Causes

The full title of this book by Craig Simpson with Brian Kurtz is

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

In my review of the book posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

I wish I hadn’t ignored this excellent book for so long after buying

I’m ashamed to say I bought this book in November 2016 and hadn’t even opened my Kindle copy until January 2019. Why? Well I tend to go on buying binges and there’s the constant risk I start my next buying binge before I’ve worked my way through my last purchases.

The problem was I don’t like the main title – The Advertising Solution – or the subtitle if I’m getting picky because it mentions brands. After I’d bought it, I’d forgotten it was based on the work of six direct response marketing legends. Nor did my unfamiliarity with the main author – Craig Simpson – help me. It became a book to read some time, not next [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

Introducing Ask Drayton from Drayton Bird

Drayton Bird is a legend in copywriting circles as he sold his own agency to David Ogilvy and worked with Ogilvy for many years. At Ogilvy and Mather, he was vice chairman and worldwide creative director of the agency which is now called OgilvyOne, according to his entry at Wikipedia.

Ogilvy is on record saying “Drayton Bird knows more about direct marketing than anyone in the world.”

Another important point is he’s British.

Why?

Because the British are generally quite reserved and can find the American direct response copywriters as brash. That’s not to say the techniques don’t work in the UK, just that there is more resistance but once hooked… [continue reading…]

in Copywriting, Small Business Training Programs

Breakthrough Copywriting by David Garfinkel – 5 Stars

The full title of this book by David Garfinkel is

Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

Important new structures for copywriting

I started listening to the author’s excellent weekly copywriting podcast because I thought I’d enjoyed his book. Then he started referring to ideas I was unfamiliar with and I discovered I’d bought the book several years ago but not actually read it.

I’ve quickly put this mistake right and I wish I hadn’t allowed myself to get distracted. [continue reading…]

in Best Business Books, Copywriting

Great Leads by Michael Masterson and John Forde – 5 Stars

The full title of this book by Michael Masterson and John Forde is

Great Leads: The Six Easiest Ways to Start Any Sales Message

In my review posted on Amazon.co.uk, I gave the book a rating of 5 Stars. This means it is excellent and very highly recommended.

Here is my book review.

Very revealing guide building on Eugene Schwartz ideas

I was a fool. It has taken be more than 5 years to read this excellent copywriting book after buying it.

I’m struggling to justify it to myself. I read widely, not just copywriting or even marketing books but that’s no real excuse. The title perhaps undersells it and, back in July 2013, the book didn’t have all these glowing reviews. I buy a lot of books and kindle books can quickly drop outside of my eyesight unlike a physical book which nags away, demanding to be read. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

The full title of this book by Michael Masterson is

The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

In my review posted on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my review.

Very interesting with an emphasis on the teaser, headline and lead

I read a lot of business books and especially about marketing. I have to admit many of them are quite dry and only appeal to my inner geek who wants more knowledge and understanding.

Thus book is different. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

The full title of this book by Drayton Bird is

How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail

In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my review.

An excellent book for people interested in copywriting

When I first became self employed, I decided I wanted to split my time between small businesses and bigger businesses who had challenging projects. My problem was how to reach the key executives in these bigger companies. LinkedIn didn’t exist back then and my answer was direct mail. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

When I reviewed this book by Jon McCulloch,

Why Your Copywriting Sucks

on Amazon.co.uk, I gave it a rating of Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

A fascinating book split into two parts

The author concedes too many copywriting books and courses are sold through hype and admits that the copywriting isn’t as important as the offer, the people who get to see the offer and any existing relationship.

The book is split into two sections and it’s almost as if these are two different books rammed together, the first for beginners the second for more advanced copywriters. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

The full title of this classic book by Victor Schwab is

How To Write A Good Advertisement: A Short Course In Copywriting“.

In my review at Amazon.co.uk, I rated it at the FIVE STARS level, which means I consider it to be excellent.

Here is what I wrote.

A classic copywriting guide

I’m not sure what else I can say to persuade you to buy this book when there is already a five star review from British copywriting legend, Drayton Bird, on here.

It seems to me that there are three types of copywriting books available. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting