by Paul Simister
on June 5, 2015
The full title of this book by Jeremy Kourdi is
Surviving a Downturn: Building a Successful Business.without Breaking the Bank
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
Sensible advice
This book focuses on helping a company to recover from a downturn in its fortunes rather than surviving a downturn in the economy. There is a subtle difference and I think of it more as a turnaround book. [continue reading…]
by Paul Simister
on May 26, 2015
The full title of this book by Nicholas Bate is
How to sell and market your way out of this recession and get your business buzzing like never before (even though your customers don’t want to know!)
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.
Here is my book review.
This is a short book of practical tips with the emphasis very much on selling rather than marketing.
It is a general sales book written for you to read quickly without any unnecessary fluff. It has some additional sections added to identify priorities in difficult times.
Each chapter also has short tips for applying some of the ideas mentioned to particular types of small business e.g. a green grocer, tailors, consultancy etc which I think helps to a) think they you can do it and b) see other businesses doing the similar things. If you’ve read other sales books, you won’t find much new here but it’s a good refresher and it emphasises the urgency of taking action quickly. [continue reading…]