I am a prolific reader and reviewer of business books on Amazon.co.uk and I get really irritated when the reviews get overwhelmed with fake stuff.
How can you tell?
Well there is the nature of the review for one but, it is even more reliable to go and have a look at what else the reviewer has reviewed.
You can find plenty of occasions where the reviewer has reviewed six books, all been given five stars and a rave review and they are all by the same author.
Unfortunately it takes time to click on everyone.
An easier way is to use Fakespot.com which will do the analysis for you. [continue reading…]
