The Aston Martin One-77 is what I call a car. It’s been described as the ultimate Aston Martin and I can understand why.
I was critical of the branding decision for the Aston Martin Cygnet but the one-77 really is worthy of the marque and then some.
As a child I used to collect car brochures – now can see them as pdfs and here is the brochure for the Aston Martin One-77
The full title of this book is “Guerrilla Marketing: Easy and Inexpensive Strategies For Making Big Profits From Your Small Business, 4th Edition” by Jay Conrad Levinson.
There is a very large variety of Guerrilla Marketing books available from Amazon but this is the updated version of the first.
It started in 1983 when Jay Conrad Levinson was lecturing at the University of California in Berkeley and he was asked to recommend a good small business marketing book to his students.
He searched various libraries but he couldn’t find anything suitable.
All the marketing books were written on the basis that there was a large marketing budget to spend on advertising and other promotional methods each month to build a brand and to increase brand awareness. While this was his own background, he knew the vast majority of business owners couldn’t do this type of marketing. [continue reading…]
The full title of this book is “Getting Everything You Can Out Of All You’ve Got – 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition”
Strangely “Getting Everything You Can” was a book that when I first bought and tried to read it, I didn’t like it at all.
Just as with “The E Myth Revisited“, this Jay Abraham book is written from the practical, real world side rather than theory but unlike its title suggests, it is not a “21 steps to take” style book.
My advice is to stick with this Jay Abraham book or make sure you come back to it.
The key messages are profound. [continue reading…]
I believe this book, “The E Myth Revisited: Why Most Small Businesses Don’t Work And What To Do About It” is a must read for every business owner and entrepreneur.
I don’t think you’ll enjoy it but there are some key lessons.
Several people recommended this book by Michael Gerber to me and when I first read it I didn’t get it.
The style of writing didn’t suit me.
I couldn’t empathise with the story of Sarah and her business All About Pies.
I didn’t want to help turn a client’s business into the McDonald’s of their industry. And I don’t think they want that either.
The writing is soppy and sentimental when I prefer hard nosed, content rich, practical business books.
The E Myth Revisited didn’t tell me “how” to change a business for the better. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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