The full title of this book by Csaba Babak is
Beer Means Business: Economics and Marketing in the UK Brewing Industry
In my review posted on Amazon.co.uk, I gave the book Three Stars, meaning it is Worthwhile.
Here is my book review.
A wide-ranging review of the UK beer industry
I found the book hard to read, in the beginning, as it’s written in the peculiar language of “MBA-speak”, with long sentences with complicated words, too often saying obvious things. I got used to the style but reading it wasn’t a pleasure.
It is a wide-ranging review of the UK beer industry focusing on the growth of craft beers. It is not a book about how to succeed by using clever strategies and tactics.
If you don’t know much about the industry but for some reason feel drawn to it, you may find it helpful. However it is written at a high level and could be much more informative. For example, it mentions various trends but doesn’t back up the claims with statistics, tables and graphs. Nor does it highlight any examples of interesting practices by naming breweries and their innovations.
Even after reading it, I’m not sure of the purpose of the book. For an outsider, it is interesting but I’m not sure that anyone who wants to start a brewery will get much from it.
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