Three examples of mission and you can see that these are much more closely linked to purpose and don’t have the snapshot effect of saying that’s been done.
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”
“eBay’s mission is to provide a global trading platform where practically anyone can trade practically anything.”
It’s not that far away from Amazon’s vision.
Finally the World Health Organisation say their mission is “The attainment by all peoples of the highest possible level of health”
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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