Three examples of mission and you can see that these are much more closely linked to purpose and don’t have the snapshot effect of saying that’s been done.
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”
“eBay’s mission is to provide a global trading platform where practically anyone can trade practically anything.”
It’s not that far away from Amazon’s vision.
Finally the World Health Organisation say their mission is “The attainment by all peoples of the highest possible level of health”
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