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Business Coaching

Traction by Gino Wickman

The full title of this book by Gino Wickman is

Traction: Get a Grip on Your Business

In my review posted on Amazon.co.uk, I gave the book a 5 Stars rating. This means it is Excellent.

Here is my book review.

Comprehensive high level view of what to do to grow your business through internal excellence

I can understand why some ambitious entrepreneurs and business owners love this book. Its operating system makes a great deal of sense at a high level. While Michael Gerber’s classic small business book “The E-Myth Revisited” presents some similar ideas, this is much detailed and more of a “how to do it” guide. [continue reading…]

in 7 – Employees And Suppliers, Best Business Books, Business Coaching

My Mentors – The Key Experts Who Have Inspired Me

You may have seen that I am a business nerd and especially a marketing nerd, as shown by the vast number of marketing books I’ve read and reviewed.

This list doesn’t cover the many business growth and marketing courses I’ve worked through and there are a lot of those. I thought it would be nice to:

  1. Pay tribute to the main people who have inspired me and my thoughts about small businesses and marketing.
  2. To let you know the source of ideas I draw upon in my coaching and business advice.

This could develop into a long list of names but I want to keep it short so you can see who have been my main influences.

Jay Abraham

What I like about his ideas is the way he can find opportunities for more sales and profit in unconventional ways. He very much creates a profit opportunity seeking mindset in the people who study his methods as he looks inside and out, up, down and around. I like that because there are often hidden assets which can be turned into more revenue and profit.

Jay is the man who really emphasises the title of his well known book, Getting Everything You Can Out Of All You’ve Got. This book is in my Top 12 Books for business owners and entrepreneurs to read.

Much of my knowledge of the Abraham techniques comes from expensive courses I’ve collected over the years. [continue reading…]

in Business Coaching

If you’re the owner of a small business based in the UK with a marketing problem, I offer a 90 minute consultation to help you.

I call it my Business SOS which stands for Second Opinion Session.

We’ll take a look at what’s happening in your business and what you need to do to improve your marketing results.

There’s a small payment of £60 to be made upfront and £240 more to pay when you find the consultation to be very helpful. I offer a free 60 minutes follow up call for those who pay in full but there is no obligation for further services.

To find out more, please click over to Business SOS.

I believe there are 7 big areas where marketing succeeds or fails. Any of these could be the constraint that is holding back your business and stopping you from having the success you want.

Six of them are explained in my free report, The Six Step Profit Formula and the seventh concerns the mindset of the business owner or manager making the marketing decisions.

in Business Coaching

I’ve been trying to come up with a short phrase which is the equivalent of gary Player’s legendary statement

The more I practice, the luckier I get.”

I don’t think most of us like to focus on how much luck can be involved in business. It does have an effect but, as business owners, you and I will both have a strong preference for being in control.

What I’ve come up with is

The More You Do Right In Your Business, The More Your Business Will Do Right By You

This is consistent with a number of my business models which I use to explain business success:

  • The five pathways to business success or failure
  • The eight pillars of business prosperity
  • The six steps profit formula

All involve doing more right in your business.

As for your business doing right by you…

As the business owner your profit (or loss) is what’s left after everyone else – after your suppliers have been paid, after your employees have been paid, even after the bank has been paid its interest.

Every other stakeholder in your business – employees, suppliers, bank and the tax man – has a formula for how much they will get.

You have the residual.

You want it to be positive (a profit) and hopefully highly positive but you can’t manage profit directly. You can only manage the components of profit, the sales revenue and the costs and how they can cascade down into their own detailed measures.

Your sales revenue and your costs are determined by how much you do right in your business.

The better you are at sales and marketing, the better your sales revenue.

The better you are at purchasing, the lower your costs. The better you are at managing your staff, the more they will give back for their wages and salaries.

It pays to do more right in your business.

Luckily, there is a vast range of tips, ideas and advice for you to tap into so you don’t have to learn from scratch.

You can do it yourself

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Or lean on someone like me.

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).


in Business Coaching

Business Turnaround Coaching: Who Can It Work For And Who Needs More?

What is Business Turnaround Coaching?

Business Turnaround Coaching is halfway between traditional business coaching and turnaround management.

Traditional business coaching works very well for many growing businesses and is often a six months or twelve months improvement project as the coach and business owner work together. You would systematically work through your business, improving areas of weakness and testing new ideas in areas of strength.

Turnaround management is much more dramatic. It involves a turnaround specialist taking over management control of a struggling business that is on the verge of failure. It’s normally full time and the duration depends on the severity of the problems and the size and complexity of the business.

Business Turnaround Coaching recognises the need for fast improvement in a business but is less intrusive than turnaround management but much more intensive than traditional business coaching. For example, my 30 Days Business Coaching Boot Camp has daily contact with the business owner for 30 consecutive days Monday to Friday to maintain focus and accountability on the most important improvement efforts. [continue reading…]

in Business Coaching

Turnaround Management vs Turnaround Coaching

How Do Turnaround Management And Turnaround Coaching Compare For A Small Business In Financial Difficulties?

There are three main ways businesses get into financial trouble:

  1. A business start-up that has failed to achieved lift-off to become a viable business.
  2. A business that has hit a sudden financial problem often caused by a large bad debt, losing a contract with a major customer or a disaster situation like a major fire or flood.
  3. A business has gone into gradual decline.

If the business is to survive, it must be turned around before the money runs out and before it becomes insolvent without any realistic prospect of recovery.

Please note, insolvency is a legal issue where there can be serious implications for the directors and shareholders and you will need to check the legal situation in your own country. If in doubt, my advice is to consult an insolvency professional.

The turnaround solutions depend on the cause of the problem. [continue reading…]

in Business Coaching, Business Problems And Mistakes

What is A Living Business Plan?

What is A Living Business Plan And How Does It Work?

The big problem with a traditional business plan is that it takes a lot of effort to prepare, and then, when it’s done, it’s forgotten and ignored.

What a crazy waste of time, unless you must do it to get money from a bank or key support from someone else.

Plans Must Change

It was Dwight D. Eisenhower, Supreme Commander of Allied Forces in World War 2 and 34th President of the United States of America who said

In preparing for battle, I have always found that plans are useless but planning is indispensable.”

World heavyweight boxing champion Mike Tyson said

Everyone has a plan until they get punched in the mouth.”

Prussian (German) field marshall Helmuth von Moltke the Elder said

“No plan survives first contact with the enemy.”

Business is also a contact situation, even if you’re not killing or punching other people.

What customers say and do, should change your mind and how competitors react will also mean you need to adjust.

Eisenhower accepted that plans change but said “planning is essential“. You must think about what you’re going to do in a structured way. [continue reading…]

in Business Coaching

What Is Business Prosperity?

Last week I introduced you to my business coaching model – “The Eight Pillars Of Business Prosperity“.

What do I mean by business prosperity?

Why did I change it from my original concept, the Eight Pillars To Business Growth and Profits?

The dictionary describes being prosperous as being successful, thriving and flourishing.

This describes better my objective with each and every new business coaching client.

My aim, if you become a client, is to help make you more successful but it’s success on your terms.

It’s easy to think more prosperous to mean more sales and profit in your business. Often that is exactly what clients want but not always. [continue reading…]

in Business Coaching

A Business Coach In Birmingham West Midlands

Is Working With a Business Coach Right for You, Right NOW?

If you would like a business that:

……….makes more money,

……….takes up less of your time, and

……….gives you the freedom to enjoy your success

then business coaching could be the answer you’re looking for.

You are in the right place to find out more. You’ll see that below I give you general advice about working with a business coach before explaining more about my services.

First can I ask you a question?

Have You Achieved Your Goals That You Set 12 Months Ago?

If yes then congratulations, it is a rare achievement to be able to make the progress you want.

If not, how frustrated do you feel that you just haven’t achieved as much as you wanted?

Have you managed to work out why things didn’t go as planned? Do you feel stuck? Like you’re banging your head against a brick wall and not getting the results you want?

It may be that you lost your focus, or you hit a constraint or stumbling block and you weren’t sure how to work around it.

Or perhaps you didn’t set clear goals. You may have lost the sense of direction for your business.

Unfortunately if business is tough, it becomes a bigger problem.It can impact outside of your business. Understandably it is a struggle to think about the future when you are battling today’s problems.

Business Coaching Is A Solution

The great strength of being an entrepreneur and owning your own business is that you are the boss.

Unfortunately it’s also a great weakness.

Everything relies on you.

You try to set a clear direction for your team of employees and lead by example but you are pulled in many different directions and probably struggle to juggle priorities, opportunities and problems. Many business owners do.

This is where working with a business coach comes in and will have such a big, positive impact on you and your business.

A coach will help you to define and get clear on your priorities and set goals, provide feedback on your ideas, help with your problems and teach you new skills on how to be more effective.

Finding The Right Business Coach For You – Different Types Of Business Coaching

You will find that business coaches come from two different perspectives which can be confusing for you but it is important to be clear what it is you want and need.

Soft Skills Business Coach

A soft skills business coach believes that the answers live within you.

The coaching process is based on asking you challenging questions so that you find the answers yourself about how to control your time, improve your negotiations skills, manage your staff and communicate your marketing messages.

These business coaches emphasise their training in coaching techniques and will be reluctant to offer practical advice and may even refuse as they believe it is outside their coaching responsibilities. It may also be outside of their knowledge and experience since many of these coaches trained initially as life coaches.

Hard Skill Business Coach

A hard skill business coach is skilled in business, has many years business experience and often prestigious business qualifications.

These business coaches see it as a joint responsibilities to help you to solve your business problems and will teach you business-building skills which you don’t currently have.

Which Coaching Style Is Better?

Both types of coaches will help you to focus on your problems and set goals, action plans to achieve your goals and help you to monitor your progress and hold you accountable.

Before I tell you which category my coaching style falls in to, which approach do you believe could have the most benefits for you and help you to build a more profitable, self sufficient business?

If you answered “hard skills” then that is great because it is the way I work.

I use some of the soft skill techniques but I know that there are many “secrets to business success” which can be learned and it is not just a case of improving your attitude and helping you to face up to issues.

Marketing Coaching in Birmingham West Midlands

My focus is on increasing the profit your business makes and I expect you to see measurable results from us working together rather than some fuzzy feel good factor.

In particular, my role is helping you to improve your marketing so that you attract, convert and keep more customers.

If you would like to know more, email me at Paul@BusinessDevelopmentAdvice.com and we can arrange to have a chat about your issues and whether I can help.I offer a free, no-obligation, 60 minute consultation, which I call a Business SOS, so that you can try before you have to make any kind of commitment to buy.

I live in Birmingham but I do all of my coaching over Skype or the telephone so you can be based in Birmingham, West Bromwich, Wolverhampton, Walsall, Dudley, Solihull, Coventry or anywhere else in the UK.


Because taking out my travelling time means my coaching is available at a lower price for you and life is easier for me. You may not care about my life being easy so I need to explain that, because of health problems which cause major fatigue problems, I only work in the mornings.

Indeed I only work with one main client in any particular morning so you can be assured of individual treatment from me rather than having the feeling that you’re one of many.

You Must Want To Change

I don’t want to “sell” you on a business coaching program.

It sounds strange but it is essential to the success of us working together that this is something you really want to do. Clever or slick sales closing techniques are inappropriate because:

  • You have to want to change – you know that “if you always do what you’ve always done, you will always get what you’ve always got” so “what got you to where you are, won’t get you to where you want to be”,
  • You must be prepared to a) be challenged (if I think you are wrong, I will tell you) and b) listen to my advice.
  • Finally, you have to take action to reach your goals and achieve your definition of success. Coaching works through influencing you to do different things or existing activities in different ways.

The Truth Is Business Coaching Doesn’t Work If…

If you don’t want to change and you don’t want your business to change, business coaching won’t work for you.

Some people want better results but don’t want to make the necessary changes to what they do.

If you want to be told that you are right all the time, business coaching won’t work.

Why pay someone a professional fee to do something anyone can do?

If you won’t listen to new ideas (or ideas you’ve already tried) and consider how they can be applied to your business, business coaching won’t work.

I can’t tell you how many times I’ve been told a particular marketing media doesn’t work (direct mail, Google Ads, Facebook, networking etc) when how you carry your message isn’t as important as what you say and who you say it to.

If you don’t take action, business coaching won’t work.

I’ve had business owners who agree to do things in their businesses and then don’t do them – and I’m confident every experienced business coach has as well. Yes things can get in the way for a week or two because life happens but improvements only occur when the business owner takes action directly themselves or indirectly through their employees.

Does that makes sense?

My aim is to deliver measurable profit improvement in your business but I can’t do it without your active support so it doesn’t make sense to “sell you a program” if you’re not going to get value from it.

Get To Know Me Better As Your Potential Business & Marketing Coach

Paul Simister is a business coach who helps business owners who are stuck or struggling, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).
in Business Coaching

Who Coaches The Coach? Rich Schefren Does

Who do some of the world’s leading marketing experts turn to when they want to learn how to improve and develop their business?

People like John Carlton, Mike Filsaime, Dan Kennedy, Yaro Starak and even Jay Abraham (who all provide testimonials to this person’s expertise)!

Rich Schefren.

And since March 2007 you can add me to the list because I signed up for the Rich Schefren/Strategic Profits Business Growth System and it is excellent. [continue reading…]

in Business Coaching