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Business SOS

For business owners who are sick and tired of feeling that their business is stuck in neutral, or even worse, going in reverse.

Start Fixing Your Stuck Business
In The Next 7 Days With A Business SOS (Second Opinion Strategy) Session

If you’re no longer making the progress you want, I can help you fix the underlying problems.

Few problems get better by waiting to see what might happen. Effective action is required and, if you wait, things usually get worse, not better. The trouble is, inaction often leads to more inaction.

But when you get into action, it usually creates a virtuous circle of more action.

The immediate challenge is getting out of stuck and into action. That’s why you need the intervention of an independent, objective business expert like me to be your catalyst with one of my Business SOS consultations by Skype, Zoom or telephone.

I offer two versions of Business SOS:

  • A 30 minute session which is FREE to qualifying business owners based in the UK.
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  • A 2 hour version where there is a small fee payable to book and a balance to pay when you are happy with the work we have done together. This comes with a money-back guarantee if you don’t feel I have delivered value and a free follow-up session if you have committed to paying the balance of the fee.

What Is Stuck In Business?

A stuck business is a business that isn’t growing when you want it to. It’s a business that isn’t making the profit you want or it’s a business that makes you wish you owned a different business because the fun has been sucked away.

It’s not just the business that can get stuck.

Sometimes owners get stuck and are unsure of what to do, or they know what should be done but not how to do it. Sometimes, they even know what to do and how to do it but can’t get into action.because something else is holding them back.

Whatever the problem, being stuck is very unpleasant and can be frightening if your business is in trouble.

These business issues can also badly affect your home life too and damage your health.

Something must be done quickly but the solution isn’t to work harder and do more of what you’ve always done. Lack of effort is very rarely the problem with business owners.

It is time to do something different and to get into effective action.

Let me explain who I am and how my Business SOS process can help you.

Meet Paul Simister

I’m a business coach, advisor and mentor.

I give you the type of intervention you need, when you need it rather than trying to pigeonhole you into a particular type of service.

Sometimes you might need advice, other times training on how to do something. I might ask you to answer questions that you’ve been avoiding, or hold you to account on actions you’ve agreed to do. I might be a much needed sounding board because being the owner of a business can be very lonely. All the time I will be helping you to do better and encouraging you forward.

I’ve been a coach, trainer, consultant, mentor and interim manager since I became self employed in 1995 but since 2009 my activities have been restricted by health problems.

These days I’m much healthier than I have been although I work with no more than four clients a week, usually just the one a day.

This means my clients, even for one-off interventions like the Business SOS, are special to me and not just a small part of a much busier week.

I’m a qualified Chartered Accountant, I have a Master of Business Administration degree and in my younger days, I worked as the finance and commercial director for a manufacturing and distribution business. Since 1995, I’ve worked with many different kinds of business, ranging from the head offices of small PLCs to subsidiaries of big groups and with owner-managed businesses all the way down to one-man-bands (just like me).

My expertise lies in marketing and strategy combined with practical finance and process improvement.

In summarising what makes me different from other business coaches and advisors, it’s because…

I have the mind of a finance director (always thinking about profit and cash flow) but the heart of a marketer, focused on improving the value the business creates for its customers and capturing a fair share of it.

If you want technical tax, legal, or IT advice then I’m not the right person for you.Nor am I an expert in managing people. That side of my coaching support is based on an excellent book called “Traction” by Gino Wickman. It’s a great system that works really well.

Here is a link to find out more about me and my history.

The Business SOS And How You Will Benefit

This is all about you and every Business SOS I do is unique.

You, your business, your situation and your issues determine what we focus on.

The aim is very clear…

To help you get from where you are to where you want to be.

That’s my definition of coaching regardless of whether it’s a quick one-off session or multiple sessions of us working together.

Depending on your situation, we may focus on one of three areas or look to cover all three in a two hour session:

  1. Why your business is stuck. What are the underlying causes of the symptoms you are experiencing? What can appear to be a very complicated and chaotic situation can often be traced back to small number of root causes.
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  2. What can be done to get your business unstuck and on a path to improvement.
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  3. What constraints have been holding back you back personally and need us to find workarounds to stop these from stopping you again and again.

It’s easiest to explain with an analogy. When you have health problems, you go to see your GP. He or she has three main tasks:

  1. To find the right diagnosis by asking you questions, making a physical examination and, perhaps, sending you for specialist tests.
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  2. To determine an appropriate treatment which may vary from writing a prescription for a drug or sending you to see a specialist (e.g. physiotherapist, hospital consultant).
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  3. Then, to establish a procedure for following up to make sure that the treatment is effective or to provide an opportunity to try other potential cures.

It’s the same in business.

The idea of helping struggling businesses is something that I’ve been passionate about since my early days as a trainee accountant when I saw how some people struggled so badly despite working long hours.

The framework I use to analyse a business and then to guide improvement is called the Six Steps Profit Formula. There is a free report I’d like you to read before we speak that covers the basics but if you send me an email, I’ll send it to you so there’s no need to sign-up.

I’ll briefly explain the six steps:

  1. Find your starving crowd – This is about making sure that you have a viable market (niche) where there are plenty of potential customers who really want or need what you sell.
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  2. Create your irresistible promise – How you persuade a prospective customer to buy from you rather than from a competitor. This is what you say in your marketing and sales communications.
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  3. Get your irresistible promise in front of the eyes and ears of your starving crowd – This makes sure that your targeted customers know about your business and what you can offer. This is about the marketing media you use to promote your message.
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  4. Deliver on your promise with a great customer experience – This is the key step to releasing the power of the next two steps which make a huge impact on profitability.
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  5. Sell them a second course and then a second meal – It generally costs a lot of time and money to create a customer and the big profits flow through on the sales made to a customer after the first one. Most great businesses excel at building long term customer relationships.
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  6. Encourage your customers to recommend you to other potential customers – Referrals and recommendations are a great way for any business to grow but even happy customers are usually passive and don;t give the recommendations they could.

Can you see how this helps to break down the problem of not enough sales revenue and profit and then guides you towards taking appropriate steps to improve?

One of these is likely to be a major constraint and it’s where we need to focus our attention and where you will need to prioritise your actions.

Remember this is not about working harder. I use the Stop Start More Less Process which recognises that time, energy and money are limited. To make changes, you need to identify what you’re going to stop doing or reduce to “buy” the time to do any new actions. It’s a failure to buy time that causes many initiatives to stall. People can be just too busy working on the urgent to tackle the important but not urgent improvement initiatives.

One of the big time-savers is to stop making changes away from your constraint. These are likely to have little impact on your business while your constraint is not identified or managed.

Please click to the page that gives more details on the Business SOS you’d like to choose:

I look forward to getting to know more about you.

Paul Simister BA FCA MBA CGMC