by Paul Simister
on December 2, 2013
The full title of this book by Bradley J Sugars is
The Business Coach: A Millionaire Entrepreneuer Reveals the 6 Critical Steps to Business Success
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
Don’t let this book put you off business coaching
I worry that small business owners will be put off the idea of working with business coaches by this book. It promises so much more than it delivers. It boils down to a long advertisement for his business coaching franchise, ActionCoach. [continue reading…]
by Paul Simister
on October 30, 2013
The full title of this book by David Peers is
Selling to the British – How to serve your customer, increase your sales and make more profit
In my review posted on Amazon.co.uk, I gave it 1 Star.
Here is my review.
I want to hurl this book across the room it’s so bad
So many sales and marketing books available through Amazon are written by Americans for Americans but the British are much more wary of hype and big promises, even if there is alleged proof.
I was looking forward to reading this book as I was expecting to learn ways to persuade in a way that wouldn’t cause genuine potential buyers to pull back in alarm as their BS detectors went off. I was encouraged by the number of five star reviews. [continue reading…]
by Paul Simister
on August 18, 2011
The full title of this book by Alessandro Forte is
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition
In my review at Amazon.co.uk, I gave it One Star.
Here is my review.
Very misleading title
This is one of the worst titled books that I have ever seen and it is a disgrace that it is being sold with false misrepresentations.
A new version of the book is still called Dare To be Different but the subtitle has been changed to A complete guide for those who want to make it to the top. [continue reading…]
