The full title of this book by Alessandro Forte is
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition
In my review at Amazon.co.uk, I gave it One Star.
Here is my review.
Very misleading title
This is one of the worst titled books that I have ever seen and it is a disgrace that it is being sold with false misrepresentations.
A new version of the book is still called Dare To be Different but the subtitle has been changed to A complete guide for those who want to make it to the top.
The Amazon entry for that book says
“This book describes the way in which Sandro Forte distinguished himself from the pack in the cut-throat world of financial services – including practical tips on how to acquire high-value clients, and how to retain them once they’re on the hook…”Dare to Be Different” is packed with invaluable advice for anyone wanting to start their own business.”
That’s more accurate. The book I bought didn’t have any kind of description other than the title and subtitle.
This book is about mindset and selling. As such it’s not bad but it isn’t the book I thought I was buying.
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