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Finance for the Perplexed Executive by Ray Proctor

In my review posted to Amazon.co.uk, I rated this book by Ray Proctor

Finance for the Perplexed Executive

at the Four Stars level. This means I think it is Good and Well Worth Reading.

Here is my book review.

A comprehensive look at finance written from a slightly different perspective than normal

If you don’t understand finance, then no matter how much of a wheeler and dealer you are, no matter how strong your trader’s instinct, you are likely to hit a finance problem. While finance and accounting has the image of being dull and boring, a business needs to be designed to generate profit and cash.

Unfortunately, sometimes, what increases profit reduces cash and what increases cash can reduce profit.

No wonder people can get confused by finance. The jargon is tough. Other people talk as if they know what it all means – sometimes it is true but other times it is bluster.

You should aim to reach a good level of understanding of finance by attending Finance For Non Financial Managers courses, working with a finance coach or by reading books like “Finance For The Perplexed Executive” by Ray Proctor.

It is an easy to read book that takes you through the basics and chapters include:

1 – The territory of finance
2 – The language of the financial territory
3 – The topography of the finance territory
4 – Managing the financial territory
5 – Managing the profit & loss account
6 – Managing working capital and capital structure
7 – Capital investment decisions – theory
8 – Capital investment decisions – practice
9 – Getting it all together
10 – The dyspepsia of change
11 – Punchlines

This is a comprehensive look at finance written from a slightly different perspective than many of these finance for non-financial manager books. My only negative is that I would have liked to see more about cash generation and cash management. Remember the banker’s mantra “turnover is vanity, profit is sanity and cash is reality”

I rate it as a four star book so that is a recommended buy.

It is available to buy from Amazon.co.uk and Amazon.com.


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