In my review posted to Amazon.co.uk, I rated this book by Ray Proctor
Finance for the Perplexed Executive
at the Four Stars level. This means I think it is Good and Well Worth Reading.
Here is my book review.
A comprehensive look at finance written from a slightly different perspective than normal
If you don’t understand finance, then no matter how much of a wheeler and dealer you are, no matter how strong your trader’s instinct, you are likely to hit a finance problem. While finance and accounting has the image of being dull and boring, a business needs to be designed to generate profit and cash.
Unfortunately, sometimes, what increases profit reduces cash and what increases cash can reduce profit.
No wonder people can get confused by finance. The jargon is tough. Other people talk as if they know what it all means – sometimes it is true but other times it is bluster.
You should aim to reach a good level of understanding of finance by attending Finance For Non Financial Managers courses, working with a finance coach or by reading books like “Finance For The Perplexed Executive” by Ray Proctor.
It is an easy to read book that takes you through the basics and chapters include:
1 – The territory of finance
2 – The language of the financial territory
3 – The topography of the finance territory
4 – Managing the financial territory
5 – Managing the profit & loss account
6 – Managing working capital and capital structure
7 – Capital investment decisions – theory
8 – Capital investment decisions – practice
9 – Getting it all together
10 – The dyspepsia of change
11 – Punchlines
This is a comprehensive look at finance written from a slightly different perspective than many of these finance for non-financial manager books. My only negative is that I would have liked to see more about cash generation and cash management. Remember the banker’s mantra “turnover is vanity, profit is sanity and cash is reality”
I rate it as a four star book so that is a recommended buy.Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
Get To Know Me
[sos]Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).