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Guerrilla Profits by Stuart Berkow and Jay Conrad Levinson

The full title of this book by Stuart Berkow and Jay Conrad Levinson is

Guerrilla Profits: 10 Powerful Strategies to Increase Cashflow, Boost Earnings & Get More Business

In my review on Amazon.co.uk, I gave the book Two Stars.

Here is my review.

Very disappointing, mainly due to the writing style

I really wanted to like this book but I have picked it up and put it down three times in the hope that next time I will be “more in the mood”.

I should love the combination of Guerrilla Marketing and Jay Abraham / Dan Kennedy style direct response marketing with its profit focus. But I don’t. This book is tough to read and the words don’t connect in any meaningful way.

What I like about the book

1 – The concept – I had such high hopes
2 – There are some natty cartoons of a Guerrilla Fox throughout the book.
3 – Each book ends with a summary of the key points
4 – I think there are some great profit tips buried deep in the book.

What I dislike about the book

It is another book where I am critical of the writing style.

It’s not soppy and sentimental like Michael Gerber at his worst and it doesn’t have the cut and paste feel of the bad Brad Sugars books but the sentence structure seems wrong.

Too often when I read a paragraph and think back “What did that say?”, I am left unsure. The only way I can find meaning is to read each individual sentence and work out what is meant. This book desperately needed a good editor.

My second issue is that it doesn’t connect into Guerrilla Marketing. There is no link to any of the concepts and ideas you associate with Guerrilla Marketing. It is another example where the Guerrilla brand has been compromised to publish another book.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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