In my review of
“7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them” by Craig Garber,
on Amazon.co.uk, I gave the book a Four Star rating.
This means I think it is Good and Well Worth Reading.
Here is my book review.
Looks and feels sleazy but the content is solid
I used to be on the author’s email list but he taught me to ignore his emails and eventually I unsubscribed. I saw this come up on a search I made for USPs (a subject I’m passionate about) and I thought I’d give him a second chance.
The book cover gives you the first clue.
You need a strong stomach to take this cheesy approach with its hyperbolic phrases and words/sections highlighted in bold or italics. [continue reading…]