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Best Direct Marketing Books

In my review of

7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them” by Craig Garber,

on Amazon.co.uk, I gave the book a Four Star rating.

This means I think it is Good and Well Worth Reading.

Here is my book review.

Looks and feels sleazy but the content is solid

I used to be on the author’s email list but he taught me to ignore his emails and eventually I unsubscribed. I saw this come up on a search I made for USPs (a subject I’m passionate about) and I thought I’d give him a second chance.

The book cover gives you the first clue.

You need a strong stomach to take this cheesy approach with its hyperbolic phrases and words/sections highlighted in bold or italics. [continue reading…]

in Best Business Books

Tested Advertising Methods by John Caples

Book Review Review – 5 Stars

Tested Advertising Methods : Fifth Edition by John Caples and revised by Fred E. Hahn is considered to be a direct response marketing classic.

John Caples was a naval engineer turned advertising man, and like all engineers, he thrived on feedback and analysis.

The only thing that interested him was advertising that sold and he systematically tested small changes to see if he could find things that worked even better.

The great thing about testing when it’s done properly is that, whatever the results, there are lessons to be learnt. [continue reading…]

in 4 – Lead Generation, Best Business Books