In my review of
“7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them” by Craig Garber,
on Amazon.co.uk, I gave the book a Four Star rating.
This means I think it is Good and Well Worth Reading.
Here is my book review.
Looks and feels sleazy but the content is solid
I used to be on the author’s email list but he taught me to ignore his emails and eventually I unsubscribed. I saw this come up on a search I made for USPs (a subject I’m passionate about) and I thought I’d give him a second chance.
The book cover gives you the first clue.
You need a strong stomach to take this cheesy approach with its hyperbolic phrases and words/sections highlighted in bold or italics.
I found it irritating.
There’s also the poor boy made good story that’s become a direct marketing cliche.
He also fails to attribute ideas to their original source e.g. the Gary Halbert idea of most wanting a starving crowd.
Then throughout the book are references to his more expensive book or monthly subscription club where you can get more details and help.
Once you get past these problems, the content is very sound.
These mistakes are common and costly. The tips in the book are helpful but, if you’ve read many other direct response marketing books, you’ll have come across the ideas before. As for USPs, well that issue comes up in mistakes 4, 5 and 6 and mistake 1 covers the selection of your niche which can also make you unique in your local area.
Worth reading and I decided not to return it, despite the fact that there weren’t any surprises. I might even buy his more expensive book.
It is available to buy from Amazon.co.uk and Amazon.com.
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