Guerrilla Marketing by Jay Conrad Levinson
Book Review Rating – 5 Stars
The full title of this book is “Guerrilla Marketing: Easy and Inexpensive Strategies For Making Big Profits From Your Small Business, 4th Edition” by Jay Conrad Levinson.
There is a very large variety of Guerrilla Marketing books available from Amazon but this is the updated version of the first.
The Background To Guerrilla Marketing
It started in 1983 when Jay Conrad Levinson was lecturing at the University of California in Berkeley and he was asked to recommend a good small business marketing book to his students.
He searched various libraries but he couldn’t find anything suitable.
All the marketing books were written on the basis that there was a large marketing budget to spend on advertising and other promotional methods each month to build a brand and to increase brand awareness. While this was his own background, he knew the vast majority of business owners couldn’t do this type of marketing. [continue reading…]
