by Paul Simister
on May 14, 2015
When I reviewed Getting Everything You Can Out of All You’ve Got by Jay Abraham, I gave it a Five Star rating. I think it’s essential reading for most small business owners.
Summary: Getting Everything You Can Out of All You’ve Got: Review and Analysis of Abraham’s Book
Does the Summary of the book capture enough of the good bits to be worth being as well as or instead of the main book?
When I review the summary on Amazon.co.uk, I gave it Four Stars. This means Good.
Here is my book review.
Good but the full book is better
The summary is well written and presents a nice précis of the longer book.
Jay Abraham is a legendary marketing consultant who has helped tens thousands of small businesses directly and indirectly. He and another author, Michael Gerber, have laid the foundations for much of the small business coaching and consulting done by many of us around the world. [continue reading…]
by Paul Simister
on March 10, 2014
The full title of this book by Jamie Sylvian is
“Newspaper & Magazine Advertising That Works: A Simple 10 Step Guide to Creating Adverts that Get the Phone Ringing“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
For business owners who want more customers
This is a very short, straightforward guide to help owners of small businesses to make better use of advertising in newspapers and magazines. Marketing advisors and copywriters who are knowledgeable in direct response advertising won’t gain much, if anything, from it. [continue reading…]
by Paul Simister
on March 10, 2014
The full title of this book by Michael Masterson and MaryEllen Tribby is
“Changing the Channel: 12 Easy Ways to Make Millions for Your Business“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
It’s dangerous to only have one lead generation technique
I was surprised that this hasn’t been reviewed at Amazon.co.uk when I was looking for other Michael Masterson books so I thought I’d give my quick impressions before coming back to write a longer review.
It’s dangerous to only have one lead generation technique. If anything nasty happens, then the business is hit hard and it takes time to become proficient in another marketing technique. [continue reading…]
by Paul Simister
on May 22, 2013
The Brain Audit : Why Customers Buy
(And Why They Don’t) by Sean D’Souza
Book Review rating – 5 Stars
The Brain Audit by Sean D’Souza is an excellent book about creating a compelling sales message that appeals to your buyers brains without resorting to sleazy tactics.
The Red Bags Metaphor
At the beginning of the book, Sean sets up his copywriting system with a powerful metaphor.
Imagine going to the airport with seven bags and checking them in. You get on the flight and land. After passport control you make your way to the luggage carousel or conveyor belt.
Sean’s question is…
“When do you walk away?” [continue reading…]
by Paul Simister
on May 21, 2013
Tested Advertising Methods by John Caples
Book Review Review – 5 Stars
Tested Advertising Methods : Fifth Edition by John Caples and revised by Fred E. Hahn is considered to be a direct response marketing classic.
John Caples was a naval engineer turned advertising man, and like all engineers, he thrived on feedback and analysis.
The only thing that interested him was advertising that sold and he systematically tested small changes to see if he could find things that worked even better.
The great thing about testing when it’s done properly is that, whatever the results, there are lessons to be learnt. [continue reading…]
by Paul Simister
on May 14, 2013
Neuromarketing by Patrick Renvoise and Christophe Morin
Book Review Rating – 4.5 Stars
What Is Neuromarketing?
Neuromarketing uses the latest research into neuroscience to gain a better, deeper understanding of how the human brain works and makes buying decisions.
With this book, “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” the authors, Patrick Renvoise and Christophe Morin have written an extremely easy-to-read and thought-provoking book on how you can take advantage of the way the brain is structured to influence your potential customers to buy.
It’s often been said that “people make buying decisions emotionally and justify the decision rationally.”
That’s partly true. [continue reading…]
by Paul Simister
on May 11, 2013
In my Amazon.co.uk review of this book,
21 Quick Ways to Get More Clients by Kevin Donlin,
I gave it Four Stars.
This means I think it is Good and Well Worth Reading.
Here is my book review.
A marketing book for owners who don’t want to read a marketing book
This is a light, easy to read book about marketing and how to get more customers and clients.
If you read plenty of marketing books, then you won’t learn much. [continue reading…]
by Paul Simister
on May 8, 2013
The Ultimate Sales Machine by Chet Holmes
Book Review Rating – 5 Stars
This is the long-awaited book from Chet Holmes. The full title is “The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies.”
The Big Idea in The Ultimate Sales Machine
People over-complicate what is needed for business success.
Chet Holmes believes you just have to:
Focus on 12 key strategies rather than trying to master hundreds of different ideas and techniques.
You implement these 12 strategies with pigheaded discipline and determination.
I fully commend the last point. Too often people try something that looks a great idea in a half-hearted way. They are then disappointed with the results, decide that the idea wasn’t so good after all and move on to the next big thing. [continue reading…]
by Paul Simister
on May 5, 2013
Duct Tape Marketing by John Jantsch
Book Review – 5 Stars
The full title of the book is Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
John Jantsch is the author of the Duct Tape Marketing blog. This is widely regarded as one of the best small business blogs on the Internet.”
I think it is a terrific marketing book for small business owners although I don’t get the Duct Tape analogy.
The message John Jantsch is intending to put across is that, just like duct tape, the Duct Tape Marketing system is easy to use, simple, convenient and immensely practical.
What Is Marketing?
There is an excellent definition of marketing in the Duct Tape book. [continue reading…]
by Paul Simister
on May 3, 2013
Competing On Value by Mack Hanan and Peter Karp
Book Review – 5 Stars
“Competing on Value” by Mack Hanan and Peter Karp is a terrific book that was published in 1991.
Please don’t let its age put you off because the advice it gives is timeless. Some of the examples are dated but the message comes through very clearly.
Competing On Value is a sales book, pricing book and marketing book all rolled into one.
The concept of economic customer value is well established in the more specialised sectors of marketing and pricing. When “Competing On Value” was published, I believe that the concept of fixing your price on the value (or gain) your customer made from buying was very new. [continue reading…]
