The full title of the book by Carol Wain is
5 Surprisingly Simple Ways to Grow Your Profit: Using the F.O.R.C.E. Formula™
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
An introduction to her FORCE training and coaching
I’d feel much happier about this short book if it was free of charge. Basically it is a long explanation of the author’s FORCE training and coaching programmes with a sample tip included from each main stage. [continue reading…]
The full title of this book by Carol Wain and Jay Conrad Levinson is
“Guerrilla Tourism Marketing: Increase Your Profit by Leveraging Marketing, Technology and Relationships“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be Good.
Here is my book review.
A Very Good Book For Hotel Type Businesses
I am a big believer in marketing books targeted at specific niches because I think the hardest business to market is your own. The closer examples of good practice are to your own business, the easier it is to see their power and practicality.
I’m also a believer in the principles of Guerrilla Marketing but, unfortunately, this leading brand of small business marketing advice has been spread in too inconsistent a way as the creator, Jay Conrad Levinson teamed up with others who did the writing. This is one of the best. [continue reading…]