The full title of this book by Drayton Bird is
How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail
In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my review.
An excellent book for people interested in copywriting
When I first became self employed, I decided I wanted to split my time between small businesses and bigger businesses who had challenging projects. My problem was how to reach the key executives in these bigger companies. LinkedIn didn’t exist back then and my answer was direct mail. [continue reading…]
