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Elevator Pitches

Kevin Rogers “Rebel Yell” Short Story

I received an email from copywriter Kevin Rogers yesterday where he explained his short story idea. I think it is well worth sharing with you.

It’s the kind of thing that can be used as a short elevator speech to introduce yourself as it explains the “why” of what you do or even as a substitute for a USP.

He calls it his “Rebel Yell”, obviously a fan of Billy Idol.

Here it is…

My name is ___________, I love ____________ but was fed up with ____________. So I created _____________ that _________________.

He even shares a few examples,

The first is imagined from yesteryear.

“My name is Steve, I love computers but was fed up with the snail’s pace of commercial technology. So I created a user-friendly computer that processes information faster than anything else out there today.” Hello Apple.

The second is for himself and is a plug for his CopyChief.com membership website.

“My name is Kevin, I love copywriting but was fed up with serving only one client at a time. So I created a community that allows me to help hundreds of writers and business owners at the same time so everyone can grow together.”

I like it and plan to share it with a few clients. You can learn more about it at https://copychief.com/rebel-yell/ and there are a few more examples in his article.

If you’re a copywriter, you might want to consider becoming a member of Copy Chief. From what I’ve heard, it’s quite a community.


in 4 – Lead Generation

In my review posted of

USP: How To Craft Your Unique Selling Proposition

by Tara Jacobsen and Rebekah Welch posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

More focused on elevator pitches than an authentic, differentiating USP.

Working out how you can differentiate yourself from your competitors and communicate it to the customers is very important. Since this is an area of particular interest to me, I’m working my way around all the books.

This book takes quite a while to really get going and then produces a number of fill in the gaps phrases formulas to create what I think is much more of an elevator pitch than a USP although the two are linked. [continue reading…]

in Other Business Books