I wrote yesterday about elevator pitches (Why Your Elevator Pitch Is Important) and overnight I received an email promoting a webinar by Bill Baren and Lisa Cherney.
I had to smile.
First, I think “Juicy Introduction” is so much nicer a phrase than elevator pitch or elevator speech.
The webinar is titled:
“Pushing the Wrong Buttons: Chuck Your Elevator Pitch
to the Basement and Attract Clients with Your Juicy Introduction
That suggests that a juicy introduction isn’t the same as an elevator pitch.
Without attending the webinar, I agree and disagree.
As I wrote yesterday, I think some elevator pitches are incredibly cheesy and put up the defences of prospects.
That’s obviously bad news.
A well crafted introduction on the other hand starts rather than ends conversations.
I liked the copy in the email so, as I’m going to be cheeky and repeat it here, I’d better give you a link to Lisa’s website – http://elevatorpitchmistakes.com/ and the webinar (March 28th) – http://elevatorpitchmistakes.com/bill-b
The webinar will probably lead to some kind of offer.
The Juicy Introductions Copy
- Exactly what it says about you and your business if you CAN’T describe what you do in 30 seconds or less (and how not fixing this problem right now may very well keep your business STUCK in the basement!)
- Why creating just an elevator pitch is a BIG mistake (and could be costing you thousands!) and how crafting a Juicy Introduction is definitely where you want to be
- How not having a Juicy Introduction directly impacts what you charge for your services (and even more importantly, what people are willing to pay you)
- How to create your signature Juicy 30 Second Introduction that pushes ALL the right buttons, so your business skyrockets right on up to Penthouse level… (really – master this, and return from EVERY in-person event, trade show, networking meeting or trip to the store with qualified leads that WILL likely convert to clients!)
- Why you need at least 3 specific versions of your Juicy Introduction perfected at all times
- 3 ways to use your Juicy Introduction that have nothing to do with eating rubber chicken at networking meetings (and how using them correctly can help you climb the floors of business success)
These bullet points raise some important issues although, in my reserved marketing approach, I’d shy away from some words used.
My Thoughts On “Juicy Introductions”
As I explained yesterday, for many years I resisted the idea about having an elevator pitch.
I saw them as cheesy, almost vulgar.
I guess in some ways, in those days, I was “anti-marketing”, arrogantly believing that if you’re good enough, you’ll always have more than enough customers and clients through word of mouth.
Then I saw the light.
As I worked more clients, I came to see them as an essential positioning tool.
People who can’t sum up their business in around 30 seconds and make it sound interesting have a big problem.
It suggests that they are not so clear themselves about some of the big questions of business success – the who, the what, the why…
If you’re in business you need a way to explain what your business does that makes anyone who should be interested ask for more details. You can call it a juicy introduction or an elevator pitch.
If you’ve got the time, I recommend that you listen to the webinar.