In my review posted of
USP: How To Craft Your Unique Selling Proposition
by Tara Jacobsen and Rebekah Welch posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
More focused on elevator pitches than an authentic, differentiating USP.
Working out how you can differentiate yourself from your competitors and communicate it to the customers is very important. Since this is an area of particular interest to me, I’m working my way around all the books.
This book takes quite a while to really get going and then produces a number of fill in the gaps phrases formulas to create what I think is much more of an elevator pitch than a USP although the two are linked.
The authors have another book, Targeting Your Perfect Customer. I haven’t read it (yet) but, from the title alone, it suggests to me that these books should really be read together. It doesn’t make sense to work on a USP/elevator pitch before deciding your target market since you don’t know the customers goals or important buying criteria.
Despite these issues, there is a charm to this book which makes it nice to read. Again it’s not a comprehensive guide but it’s a useful read for the price and the time it takes. I intend to take a look at other books in this series that are relevant to my focus.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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