The full title of this book by Abagail Pumphrey and Emylee Williams is
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
I was slightly confused by the book title because I thought the 16 formulas to convince were going to be copywriting formulas like AIDA (attention + interest + desire + action ). [continue reading…]
The full title of the book by R. Michaels is
In my review posted at Amazon.co.uk, I gave it 3 Stars.
Here is my review.
The headline in an advertisement is often described as “the ad for the ad”.
It’s designed to interest you enough to want to know more so that you keep reading. By mixing a combination of news, benefits and curiosity, it’s tough to learn how to write great headlines. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
The Six Steps Profit Formula
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