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Information Marketing

How To Create An Information Product

Rich Schefren is one of my business heroes, and here he gives advice on how to build a flagship product your customers buy for life in this 2-hour video.

Rich first came to my attention with his excellent Business Growth System coaching/training program back in 2007 or 2008.

The foundation for a successful and sustainable business is to have a high-quality, flagship product that’s packaged in an irresistible offer.

Here is the video.

In this video, he discusses the Founders Club which was one of my favourite Internet marketing membership sites.

in Internet Marketing

Growing Customer Lifetime Value by Sandra Fox

The full title of this book by Sandra Fox is

Growing Customer Lifetime Value: Retention & Renewal

In my review of this book posted on Amazon.co.uk, I gave it Three Stars, meaning Worthwhile.

Here is my book review.

For information marketers

When I downloaded this book, I hadn’t appreciated it was focused on helping information marketers like paid newsletter subscribers and membership websites. Unfortunately I was hoping for something for ordinary products and services.

If you’re an information marketer, I think you’ll find this helpful but, if you’re not and you want a broader theme, I recommend you skip it. Some of the ideas will still apply but there should be better books available.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books