Rich Schefren is one of my business heroes, and here he gives advice on how to build a flagship product your customers buy for life in this 2-hour video.
Rich first came to my attention with his excellent Business Growth System coaching/training program back in 2007 or 2008.
The foundation for a successful and sustainable business is to have a high-quality, flagship product that’s packaged in an irresistible offer.
Here is the video.
In this video, he discusses the Founders Club which was one of my favourite Internet marketing membership sites.
In my review of this book posted on Amazon.co.uk, I gave it Three Stars, meaning Worthwhile.
Here is my book review.
For information marketers
When I downloaded this book, I hadn’t appreciated it was focused on helping information marketers like paid newsletter subscribers and membership websites. Unfortunately I was hoping for something for ordinary products and services.
If you’re an information marketer, I think you’ll find this helpful but, if you’re not and you want a broader theme, I recommend you skip it. Some of the ideas will still apply but there should be better books available.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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