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Michael Senoff

Hidden Marketing Assets by Michael Senoff

The full title of this book by Michael Senoff is

Hidden Marketing Assets: How To Sell More Consulting and Marketing Services At Full Price In A Shorter Period of Time Than You Have Ever Done Before

In my review posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.

Here is my book review.

A book to help marketing consultants and coaches to get more clients

You don’t very often see a book available to read for free under the Kindle Unlimited scheme which costs £69.99 to buy.

I normally buy books I borrow that I think are really good but, from the start I was looking for reasons why I shouldn’t buy it. That doesn’t sound like an effective marketing strategy to me. [continue reading…]

in Other Business Books

In my review of the ebook

USP: How to Construct a Winning Unique Selling Proposition by Michael Senoff

posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Transcripts of various telephone conversations

This is a bit odd. It is the transcript from several telephone conversations between an American consultant, Michael and Nick, the owner of a medium sized website hosting company with about 5,000 clients. It is also quite old which you may find off-putting if you’re an up-to-date techie. [continue reading…]

in Other Business Books