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Robert Cialdini

The 6 Factors Of Influence & Persuasion

Robert Cialdini, the acknowledged expert on influence, has created a doodle video to help explain the six factors of persuasion.

You may have already come across these ideas but the video is a great reminder because it puts the concepts across in such a powerful way.

Robert Cialdini Doodle Video

Do You Use These Six Factors Of Influence In Your Marketing & Selling?

It’s many years since Robert Cialdini first popularised these ideas but how well do you use them in your marketing?

My advice is to take a sheet of paper and draw a vertical line down the middle and head up one column with “do” and the other with “can do”.

Then work through the six factors – reciprocity, liking, authority, consistency, scarcity and consensus (social proof) – and look at how you currently use the ideas in your business and then, how you could use the concepts more.

in 4 – Lead Generation, 5 – Lead Conversion

Influence by Robert Cialdini

The full title of this book by Robert Cialdini is

Influence: The Psychology of Persuasion

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

A classic book on influence and persuasion

I was thinking about his recent book Pre-Suasion and I realised that I’d never reviewed this classic.

I read this book after watching or listening to various training products by other persuasion or sales and marketing experts who drew heavily on Cialdini’s work and either acknowledged it or presented the findings as their own ideas. [continue reading…]

in Best Business Books

Pre-Suasion by Robert Cialdini

The full title of this book by Robert Cialdini and follow-up to “Influence” is

Pre-Suasion: A Revolutionary Way to Influence and Persuade“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good.

Here is my book review.

A follow-up to a classic

At the beginning of this book, Robert Cialdini tells the story of his first book called “Influence: The Psychology Of Persuasion” which is widely regarded as a master-work. It seems that when the book was first published, it sold poorly, even worse than expected at a time when no one was telling the persuasion story. It took four or five years to suddenly take-off and become a regular best seller that has clocked up 3 million of sales. [continue reading…]

in Best Business Books