Robert Cialdini, the acknowledged expert on influence, has created a doodle video to help explain the six factors of persuasion.
You may have already come across these ideas but the video is a great reminder because it puts the concepts across in such a powerful way.
Robert Cialdini Doodle Video
Do You Use These Six Factors Of Influence In Your Marketing & Selling?
It’s many years since Robert Cialdini first popularised these ideas but how well do you use them in your marketing?
My advice is to take a sheet of paper and draw a vertical line down the middle and head up one column with “do” and the other with “can do”.
Then work through the six factors – reciprocity, liking, authority, consistency, scarcity and consensus (social proof) – and look at how you currently use the ideas in your business and then, how you could use the concepts more.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
A classic book on influence and persuasion
I was thinking about his recent book Pre-Suasion and I realised that I’d never reviewed this classic.
I read this book after watching or listening to various training products by other persuasion or sales and marketing experts who drew heavily on Cialdini’s work and either acknowledged it or presented the findings as their own ideas. [continue reading…]
The full title of this book by Robert Cialdini and follow-up to “Influence” is
“Pre-Suasion: A Revolutionary Way to Influence and Persuade“.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good.
Here is my book review.
A follow-up to a classic
At the beginning of this book, Robert Cialdini tells the story of his first book called “Influence: The Psychology Of Persuasion” which is widely regarded as a master-work. It seems that when the book was first published, it sold poorly, even worse than expected at a time when no one was telling the persuasion story. It took four or five years to suddenly take-off and become a regular best seller that has clocked up 3 million of sales. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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